State Head

State Head – Goa | Sales & Distribution

Company: Cornell’s Wellness India
Industry: Cosmetics, Beauty, Personal Care & Fragrances
Job Location: Goa, India
Department: Sales & Distribution
Job Type: Full-time

Job Summary

Cornell’s Wellness India is looking for an experienced and result-oriented State Head – Goa to lead sales, distribution, and market expansion across Goa. The ideal candidate will have experience in cosmetics, fragrances, beauty products, personal care, or FMCG sales, along with strong distributor management and retail expansion skills.

The candidate will be responsible for developing the state's distribution network, appointing super stockists and distributors, expanding retail presence, managing the field sales team, and achieving assigned sales targets.

Key Responsibilities

1. Sales & Business Development

• Develop and execute sales strategies to expand business across Goa.
• Drive sales growth in Panaji, Margao, Mapusa, Vasco da Gama, Ponda, Calangute, Candolim, and other potential markets.
• Achieve assigned monthly sales targets and generate repeat business.
• Expand business across General Trade, beauty and cosmetic stores, and Modern Trade.
• Identify premium retail and tourism-driven business opportunities.

2. Distribution Network Development

• Identify and recommend suitable super stockists and distributors.
• Establish strong distribution coverage across North Goa and South Goa.
• Monitor distributor performance, stock levels, sales movement, and order fulfilment.
• Coordinate with the head office for orders, dispatches, and stock replenishment.

3. Retail Expansion & Brand Visibility

• Onboard cosmetic stores, beauty outlets, perfume retailers, and premium retail outlets.
• Explore opportunities with hotel boutiques, resorts, and tourist shopping locations.
• Ensure product availability, placement, and visibility at retail outlets.
• Coordinate product sampling, demonstrations, and promotional activities.
• Build strong retailer relationships and encourage repeat orders.

4. Team Management

• Supervise and monitor the assigned field sales team and ASM, if applicable.
• Plan market visits and monitor field sales activities.
• Review retailer onboarding, order generation, and collection performance.
• Conduct product training and regular performance reviews.

5. Stock, Collections & Reporting

• Monitor distributor inventory, product availability, and slow-moving stock.
• Follow up on outstanding payments and collections.
• Ensure compliance with approved pricing, commercial, and return policies.
• Submit daily sales and market visit reports, weekly distribution updates, and monthly sales performance reports.
• Track competitor pricing, promotional activities, and market opportunities.

Required Skills & Experience

• Relevant experience in cosmetics, fragrances, beauty products, personal care, or FMCG sales.
• Good knowledge of Goa's retail and distribution markets.
• Experience in distributor management and retail expansion.
• Strong business development, negotiation, and relationship-management skills.
• Ability to identify premium retail and tourism-related sales opportunities.
• Good leadership, communication, and sales planning skills.
• Willingness to travel extensively across North Goa and South Goa.

Key Performance Indicators (KPIs)

• Achievement of monthly sales targets.
• Distributor appointments and distribution coverage.
• New retailer onboarding and repeat orders.
• Primary and secondary sales growth.
• Product availability and retail visibility.
• Payment collection performance.
• Field team productivity and timely MIS reporting.

How to Apply

Interested candidates with relevant experience in sales, distribution, and market development are encouraged to apply with their updated resume. Contact No.- +91 7389 5670 39

Pay: ₹800,000.00 - ₹1,500,000.00 per year

Application Question(s):

• Minimum 5 years experience in Cosmetics/ Beauty/ Personal Care or Fragrances?

Work Location: In person