State Head-Lighting

About Sturlite Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The State Head is the senior-most sales leader for Sturlite's Lighting business in the assigned state. This role owns the full state-level P&L - revenue, collection, market share, and channel health. The State Head builds the sales organization, defines the go-to-market strategy, manages large key accounts, formulates pricing and schemes in collaboration with corporate, and leads a team of ASMs and Sales Executives.

Key Responsibilities Own state-level revenue, collection, and profitability targets across all product categories in the Lighting division

Develop and execute the annual state business plan including territory coverage, channel expansion, and product mix strategy

Build and lead a high-performing sales team (ASMs + SEs); own hiring, development, performance management, and retention

Manage the state's key accounts, super-stockists, and strategic distributors at the highest relationship level

Collaborate with corporate on scheme formulation, pricing architecture, and new product launches for the state

Drive brand and product positioning in the state through influencer engagement, electrician loyalty programs, and institutional tie-ups

Own state-level forecasting, MIS reporting, and credit discipline; escalate and resolve high-value collection disputes

Identify and capture white spaces new towns, new channels (institutions, project business, e-commerce)

to expand market presence

Champion Dealer NPS in the state; ensure partner satisfaction and loyalty through structured engagement

Coordinate with supply chain, logistics, and marketing to ensure execution excellence on launches and seasonal campaigns

LEADERSHIP COMPETENCIES

Builds and sustains high-performing, motivated sales teams in competitive, fast-moving markets

Thinks strategically about market development while staying close to execution and field realities

Strong stakeholder management - works collaboratively with cross-functional teams (supply chain, finance, marketing)

Data-driven decision-maker: uses MIS, market intelligence, and competitive data to inform plans

Entrepreneurial mindset - comfortable with ambiguity and capable of building processes from scratch

Experience & Background Industry Preference:

Lighting | Wires & Cables | Switches | Switchgear | Appliances

Prior Roles State Head / RSM / Regional Manager / Senior ASM with state exposure

Key Skills State P&L, large team management, strategic channel development, senior stakeholder relationships