State Head Sales

KEY RESPONSIBILITIES

• Business Ownership Own the state sales budget across retail and project channels; prepare and defend the annual business plan; deliver month-on-month volume, value and contribution targets.
• Distribution Development — Build and rationalise the dealer and distributor network across the state; ensure district-level coverage, appropriate stock depth and healthy channel profitability.
• Project & Institutional Business — Drive engagement with EPC contractors, consultants, panel builders, government departments and large industrial buyers; secure product approvals and vendor registrations.
• Team Leadership — Recruit, structure, train and lead the state field team; set beat plans and call norms; conduct joint field working and monthly performance reviews.
• Pricing & Commercial Governance — Recommend state-level pricing and scheme structures within approved bands; safeguard margin discipline; prevent channel conflict and cross-territory leakage.
• Collections & Credit — Own outstanding and overdue receivables for the state; enforce credit terms, security arrangements and collection discipline.
• Brand & Market Development — Drive electrician, contractor and influencer engagement programmes; oversee retail branding, in-shop visibility and local promotional activity.
• Market Intelligence — Track competitor pricing, schemes, network movements and new product activity; report actionable intelligence to the corporate office.
• Reporting & Compliance — Ensure timely and accurate reporting through the Company's sales reporting systems; uphold internal policy and statutory compliance in all field dealings.

CANDIDATE PROFILE

• Graduate in any discipline; an MBA in Marketing or a degree in Electrical Engineering will be an advantage.
• 12 15 years in the wires and cables industry, or in allied electrical categories such as switchgear, lighting or conductors, with transferable channel and project relationships.
• Demonstrated experience managing a full state P&L with a reporting field team.
• Established relationships with dealers, distributors, EPC contractors and consultants in the assigned state.
• Strong commercial judgement, particularly in pricing, credit exposure and scheme economics.
• Fluency in the regional language of the assigned state, together with Hindi and English.