Store General Manager

Location :

1. Ubon Ratchathani,
2. Bangkok

Job Purpose

The Store General Manager is the overall business leader of the store, accountable for delivering sales growth, profitability, operational excellence, and outstanding customer experience. This role leads all commercial and operational activities, ensuring the store achieves its business objectives while developing a high-performance team and maintaining company standards.

The Store General Manager drives commercial performance through strong sales leadership, data-driven decision-making, and effective execution of marketing, merchandising, and customer engagement initiatives. In addition, the role oversees end-to-end store operations, including delivery, installation, inventory management, warehouse operations, maintenance, and after-sales service to ensure customer satisfaction at every stage of the journey.

The successful candidate will demonstrate strong business acumen, leadership capability, operational discipline, and the ability to build a customer-centric culture that delivers sustainable business growth.

Key Responsibilities

Commercial Leadership

• Own and deliver the store's sales, profitability, and overall business performance.
• Lead and develop a high-performance sales culture focused on conversion, basket size, customer experience, and productivity.
• Analyze business performance and implement actions to drive sales growth and operational improvements.
• Lead local business development initiatives, including B2B and Project Sales opportunities.
• Ensure excellence in visual merchandising, promotional execution, and customer engagement activities.
• Collaborate with Trade, Marketing, and Support Functions to maximize commercial opportunities.
• Develop, coach, and retain talented team members while building leadership capability across the store.

Operations Leadership

• Oversee all store operations, including warehouse, inventory, delivery, installation, maintenance, and after-sales service.
• Ensure operational efficiency, stock accuracy, and compliance with company standards and policies.
• Monitor operational KPIs and drive continuous improvement to enhance customer satisfaction.
• Maintain a safe, clean, and customer-friendly environment across all store areas.
• Manage operational costs effectively while maintaining service quality and operational excellence.

People & Customer Leadership

• Create a culture of accountability, teamwork, and continuous improvement.
• Ensure consistent delivery of company service standards and exceptional customer experience.
• Lead change initiatives and support organizational transformation to achieve long-term business success.

Qualifications

• Minimum 3 - 5 years of successful leadership experience in retail market.
• Proven track record in sales growth, commercial management, and operational excellence.
• Strong understanding of retail operations, customer experience, merchandising, inventory management, and store profitability.
• Demonstrated ability to analyze business performance, identify opportunities, and implement effective action plans.
• Experience in leading cross-functional teams, developing talent, and building high-performance cultures.
• Strong leadership, communication, stakeholder management, and decision-making skills.
• Customer-centric mindset with a passion for retail excellence and people development.
• Consistently achieves performance expectations and demonstrates company values.