Store Manager

The Vision: Architects of the New California Lifestyle Beyond footwear, we are the architects of the New California Lifestyle. We blend our heritage of raw, sensory comfort with a sophisticated global aesthetic.

Position Overview

At UGG, a division of Deckers Brands, we exist to transform the lives of our customers and each other. As the Store Manager, you are the energy, the standard, and the culture. You don’t just manage the store, you own it. Every shift is a chance to build something lasting: talent that grows, consumers that return, and a brand that lives in your community.

% of Time

Essential Functions & Responsibilities:

30 % of time

Strategic Leadership & Store Performance

• Sets clear direction and makes decisive, accountable decisions to deliver store results

• Connects the “why” behind goals to day-to-day execution for all team levels

• Translates corporate strategy into actionable store plans that drive sales and brand consistency

25 % of time

Talent Development & Coaching

• Recruits, develops, and coaches top-tier talent beyond basic floor coverage needs

• Identifies individual strengths and builds succession plans to support long-term growth

• Shares and develops talent intentionally to strengthen the broader Deckers organization

20 % of time

Operational Agility & Business Acumen

• Leverages sales, labor, and inventory data to identify obstacles and drive solutions

• Leads the team through high-traffic, seasonal periods with calm, informed decision-making

• Ensures operational excellence while coaching long-term thinking rather than quick fixes

15 % of time

Brand Culture & Market Leadership

• Lives and represents the UGG lifestyle within the local market and community

• Maintains awareness of market trends, competition, and consumer behavior

• Elevates store execution to protect and strengthen brand integrity

10 % of time

Ultimate Shopkeeper & Visual Standards

• Owns the store environment as a personal reflection of leadership and brand reputation

• Ensures the store is always “visit-ready,” storytelling through visuals and interaction

• Delivers premium, elevated customer experiences at every touchpoint

Skills: The Deckers global leadership competencies define the behaviors essential to our work across the organization.

Sets Clear Direction & Makes Decisions with Clear Ownership – Translates business strategy into clear store-level goals and plans. Sets priorities across all functions, makes timely decisions, and holds leaders accountable for results.

Leads with Presence – Leads through others by ensuring leadership presence and consistency across all shifts. Sets expectations for performance and reinforces standards beyond personal visibility.

Builds & Coaches Talent with Intention – Develops leaders through structured coaching, feedback, and succession planning. Ensures leaders are equipped to independently drive execution.

Setting the Pace & the Culture – Defines expectations and holds leaders accountable for maintaining culture, standards, and team engagement across the store.

Creates & Drives Autonomously, Aligned with UGG Brand Strategies – Owns store execution by translating strategy into clear processes and routines. Aligns people, product, and operations for consistent results.

Critical Thinking – Uses KPIs, insight, and observation to identify root causes of performance gaps and implement solutions that improve results.

Operating with Agility – Leads the store through changing conditions by adjusting priorities, aligning leaders, and reallocating resources to maintain performance.

Ultimate Shopkeeper – Owns total store standards and ensures leaders are accountable for execution and presentation across all areas.

Market Knowledge – Uses local trends and customer behavior to inform decisions and maximize store performance.

Brand Culture – Embeds brand values into daily operations and holds leaders accountable for consistent, authentic brand representation.

Key Qualifications and Physical Demands outline the essential skills, attributes, and minimum requirements a candidate must possess, alongside the environmental and bodily effort necessary to perform daily job duties.

• Work Environment- Work is performed in a retail store environment with moderate to high customer interaction. The setting may involve fluctuating noise levels, extended hours of operation, and exposure to busy sales floors, stockrooms, and seasonal merchandising changes. Employees may work varied schedules, including evenings, weekends, and holidays.

• Physical Demands- The role requires frequent standing and walking throughout scheduled shifts. Physical activities may include bending, reaching, climbing ladders, and repetitive movements. Employees may be required to lift and carry merchandise or supplies, generally up to 25–40 pounds, with or without reasonable accommodation.

• Additional Considerations- The ability to engage positively with customers and remain active on the sales floor for extended periods is essential to the role.

Additional Requirements

• Bachelor’s Degree (preferred) or equivalent professional experience

• Minimum Experience – 6+ years of retail, customer service, or equivalent professional experience, preferably within a premium, high-volume, or fashion-forward environment

• 2+ years of experience in a leadership role with direct responsibility for developing leaders, driving store performance, and owning business outcomes

• Demonstrated experience leading a full store operation, including staffing, scheduling, inventory, and operational execution

• Business Acumen – Proven ability to drive store performance through KPIs, financial insight, and operational strategy. Ability to analyze trends, identify opportunities, and implement actions that improve sales, productivity, and profitability

• Leadership – Strong communication and leadership skills with the ability to develop leaders, provide structured coaching, and build high-performing teams. Ability to influence, align, and hold leaders accountable while fostering a collaborative, team-first culture

• Decision Making & Agility – Ability to make confident, high-impact decisions in a fast-paced environment. Demonstrates strong judgment, adaptability, and the ability to lead others through change while protecting service, standards, and results

• Operational Ownership – Experience managing store operations including opening/closing procedures, cash handling, loss prevention, and compliance, while ensuring leaders execute consistently to brand standards

• 18 years old

• A passion for the premium footwear and lifestyle retail environment

• Alignment with the “Ultimate Shopkeeper” mindset, prioritizing professionalism, accountability, and brand integrity

• Technical Skills – Proficient in Microsoft Office Suite, retail management systems, and data-driven reporting tools

As part of our Deckers Family-

You belong to more than a lifestyle company. From our corporate offices to our retail stores across the globe, we value giving people the freedom to pursue their passions and express their individuality. We are committed to helping you succeed through:

• Competitive Pay & Performance Bonuses

• Generous Employee Discounts and Perks

• Global Contests and Leadership Development Opportunities

• A Culture of Inclusion and Accountability