Store Manager

ELITE BRIDAL

Job Description: Store Manager

Hull Store

Job title Store Manager

Location Elite Bridal, Hull

Reports to Regional Retail Director

Direct reports Seniors and Sales Consultants, including alterations and support staff in store

Contract Full time, including Saturdays and busy bridal periods

About Elite Bridal

Established in 2001, Elite Bridal is a multi-store bridal retailer and the home for all brides. We are known for our warm, personal service and for helping every bride find the dress she loves for her day.

Purpose of the Role

The Store Manager is responsible for the day-to-day running and commercial success of the Hull store. You will lead the team to deliver an outstanding bridal experience, achieve sales and KPI targets, and keep the store compliant, well presented and accurate in its stock, payment and cash processes.

Key Responsibilities

Leadership and Team

Lead, coach and motivate the store team, setting clear expectations and holding regular one to ones and team meetings.

Plan and manage staffing, rotas and appointment diaries to ensure the right cover at peak times.

Recruit, onboard and train new team members, and support the development of Seniors as future leaders.

Manage performance, attendance and conduct fairly and consistently, working with HR where needed.

Customer Experience

Deliver and champion an exceptional customer journey from first appointment through to collection.

Handle customer queries and complaints promptly and professionally, escalating to the Regional Retail Director where appropriate.

Build the store's reputation locally, encouraging reviews, recommendations and repeat bookings.

Sales and Performance

Drive sales and achieve store targets, including appointment conversion and accessory sales.

Monitor team and store KPIs, identifying opportunities and acting quickly on underperformance.

Submit a weekly performance report to the Regional Retail Director by 10am every Monday.

Prepare for and take part in regular store visits covering KPIs, product, staffing, diaries, payments and maintenance.

Stock and Inventory

Ensure stock and inventory are processed accurately and promptly, with deliveries from HQ and orders added to the system correctly and marked off on the relevant order forms.

Ensure all sales are recorded against the correct store, HQ or Orders so that inventory remains accurate.

Support stock counts and make sure only trained team members make inventory changes.

Payments, Cash and Compliance

Ensure payment plans follow company terms, referring any request outside the standard terms to the Regional Retail Director for authorisation.

Follow the cashless policy: cash is accepted by exception only, with Store Manager or Regional Retail Director approval.

Where cash is accepted, ensure it is checked, logged and signed in the cash book, stored and reconciled in line with the Cash Handling SOP.

Maintain compliance with company policies, health and safety requirements and security procedures.

Store Standards

Maintain a clean, welcoming and well-presented store that reflects the Elite Bridal brand at all times.

Ensure visual merchandising, displays and the fitting rooms are presented to standard.

Report maintenance issues promptly and keep the store safe and secure.

Skills and Experience

Essential

Proven experience as a Store Manager or Senior Retail Manager, ideally in bridal, fashion or luxury retail.

Strong leadership skills with experience of managing, motivating and developing a team.

Excellent customer service skills and the ability to handle sensitive, high-value customer conversations with empathy.

Commercial awareness, with a track record of achieving sales targets and working to KPIs.

Strong organisation, attention to detail and accuracy with stock, payments and cash.

Confident using stock, sales and diary systems, Microsoft Office and Dropbox.

Desirable

Experience of bridal appointments and alterations.

Experience of payment plans, deposits and customer finance.

Experience of visual merchandising.

Personal Qualities

Warm, approachable and professional, with a genuine passion for helping brides.

Calm and confident under pressure, particularly in busy periods and when resolving issues.

Reliable, honest and accountable, leading by example.

Clear, open communicator who keeps HQ, HR and the wider business informed.

Pay: £29,500.00-£35,000.00 per year

Benefits:

• Employee discount
• On-site parking

Work Location: In person