Store Manager (Serian)

Job Responsibilities

1. Sales & Performance Management

• Achieve and exceed monthly and annual sales targets.
• Monitor KPIs such as conversion rate, average transaction value, and units per transaction.
• Analyze sales reports and implement action plans to improve performance.
• Execute promotional activities and in-store campaigns (if needed).

2. Store Operations

• Managing day-to-day store operations, including opening and closing procedures.
• Ensure compliance with company policies, procedures, and visual merchandising standards.
• Maintain optimal stock levels and ensure accurate inventory management.
• Ensure store cleanliness, organization, and safety standards.

3. Team Leadership & Development

• Train, and supervise store staff.
• Create staff schedules to ensure adequate coverage.
• Motivate and coach team members to achieve sales goals.
• Conduct performance evaluations and provide feedback.

4. Customer Experience

• Deliver exceptional customer service and resolve customer complaints effectively.
• Ensure staff provide product knowledge, especially in footwear fitting and features.
• Build strong customer relationships to encourage repeat business.

5. Inventory & Stock Control

• Manage stock replenishment and coordinate with warehouse/logistics teams.
• Conduct regular stock counts and minimize shrinkage.
• Ensure proper handling and display of footwear products.

6. Financial & Administrative Duties

• Handle cash management, banking, and store financial reporting.
• Monitor expenses and control store costs.
• Prepare daily, weekly, and monthly reports.

Job Requirements

Education & Experience

• Diploma or Degree in Business Administration, Retail Management, or related field (preferred)
• Minimum 2–5 years of retail experience, with at least 1–2 years in a supervisory or managerial role
• Experience in footwear, fashion, or apparel retail

Skills & Competencies

• Strong leadership and team management skills
• Sales-driven with strong business acumen
• Excellent communication and interpersonal skills
• Customer-focused mindset
• Good problem-solving and decision-making abilities
• Proficient in POS systems and basic Microsoft Office tools
• Proactive & aggressive person

Key Performance Indicators (KPIs)

• Sales revenue and growth
• Conversion rate
• Average basket size
• Inventory shrinkage
• Staff turnover and engagement
• Customer satisfaction scores