营销传播经理 Storyteller

Responsibilities

Work with hardware and product teams to understand and analyze new Xiaomi products. Develop product positioning and messaging that differentiates Xiaomi products in the various international markets. Craft an end-­to-­end launch keynote for our spokespersons and higher management. That includes developing a product story in different international markets, setting guidelines for product render videos and images, on top of any relevant materials that will be used in the launch presentation. Distill well-­researched technical data points and transform them into bite­-sized, easy-­to-­understand layman speak using the gift of user scenarios and simple analogies. Work closely with various teams (designers, videographers, planners, web developers, etc.) to bring each visual and message to life, but also work independently to DIY product marketing creatives during crunch time.

Qualifications:

Fluent/native-­level English with working level Chinese. Proficient in English copywriting. Bachelor and/or Masters degree(s) in Communications, Marketing or a closely related field from a top-­tier university. 3+ years of hardware product marketing or branding experience. Strong design sense and proficient user of basic graphics tools such as Keynote and photoshop, with the ability to cut simple assets and visual resources, convert images between formats, create high­-quality presentations, product sheets and generally deliver on simple design tasks without any assistance. Strong communication and organization skills to work cross­-functionally in a structured and clear manner to influence outcomes. Ability to effectively operate in a fast­-paced environment and to work on multiple projects simultaneously in a constantly evolving context.