Strategic Communication Planning

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• All positions require a criminal background check.

Marketing & Product Development

Strategic Communication Planning

Date: 20 Aug 2026

Location:
Bangkok, Thailand

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Company: Kiatnakin Phatra Bank Public Company Limited

Job Summary

Responsible for creating effective communication strategies for the communication campaigns of products and brands. These include targeting the right audience, as well as setting the tone and message of the campaigns to ensure that brand & strategies are consistent and effective with the targets.

Role and Responsibilities / หน้าที่ความรับผิดชอบ

Role and Responsibilities / หน้าที่ความรับผิดชอบEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsPlanning, managing, and implementing effective media/marketing plans and campaignsAbility to create various types of Marketing content, model, and activities to support products & campaigns launch.Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesIdentify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.Manage budget and executions for brand communication for all both Online and Offline MediaCollaborate with Business Unit, In-house and Outsource Media Production Team (Creative, Graphic & Multimedia Designers, Creative &Copywriter) and other professionals to brainstorm and develop a variety of marketing materials

Qualifications / คุณสมบัติ

Qualifications / คุณสมบัติBSc/BA in Business Administration, Marketing, Finance, Communication Arts, or related fieldKnowledge and understanding in Integrated Marketing CommunicationsAt least 7 years of working experience in strategic planning advertising, marketing, or related fieldProfessional & pleasant attitude, with excellent interpersonal skills.

Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง