Strategic Growth & GTM Development Manager

About the Company

We are hiring a market-facing business strategist to drive growth through two distinct but interconnected motions: strategic account development and partner-led pipeline generation. This is not a traditional marketing role. You will operate as a market-facing business strategist, translating market insights into qualified opportunities and measurable revenue outcomes. You will play a key role in shaping go-to-market priorities, influencing resource allocation, and guiding cross-functional decision making. It requires business judgment, market conviction, and the ability to operate credibly with Sales, Partners, and customers.

About the Role

This role drives growth through two main areas: Vertical & Strategic Account Growth and Partner-Led Growth.

Responsibilities:

Vertical & Strategic Account Growth

• Define where we play and how we win
• Identify high-value target accounts and priority verticals (MedTech, Robotics, Industrial Automation, Networking, Casino Gaming)
• Develop strategic account engagement approaches based on customer constraints, competitive positioning, and buying signals
• Map customer journeys and create vertical funnel strategies
• Align product positioning and messaging to real-world customer challenges and market dynamics
• Work with Sales teams to improve target account engagement and early-stage opportunity quality
• Lead customer-facing engagements: Solution Days, executive briefings, strategic discussions
• Position ADLINK as a trusted advisor at the business level

Partner-Led Growth

• Scale opportunities through ecosystem partnerships
• Build strategies for two partner types:
• Vertical-focused channels (system integrators, specialized partners)
• Product-focused channels (traditional distributors)
• Drive co-selling and joint account development with strategic partners
• Develop partner enablement and co-marketing programs
• Align Product, Sales, and Partners around clear market plays

Cross-Functional Leadership & Execution

• Operate as a peer to Sales and Partner leaders, driving alignment on priority market plays
• Guide content teams to develop customer-ready, sales-relevant messaging
• Create data-driven recommendations for resource allocation
• Present insights and strategies to executive leadership

Qualifications:

• 6~8+ years in one or more of: Product Marketing, Vertical Marketing, Solution Engineering, Technical Sales, Strategic Business Development
• Industrial computing, embedded systems, or edge AI industry background
• Proven track record influencing customer decisions and deal outcomes
• PSM (Product Sales Manager) or Sales professional experience preferred

Core Capabilities:

• Analytics & Data-Driven Thinking: Translate market data into actionable business strategy
• Strategic Planning: Define clear plays based on customer needs and market signals
• Executive Engagement: Confident communication with C-level stakeholders
• Cross-Functional Leadership: Influence Sales, Product, and Partner teams without direct authority
• Results Orientation: Focus on measurable business outcomes over activities.

Preferred Skills

• Engineering or technical foundation
• Experience working with global teams (US / APAC / EMEA)
• Exposure to partner ecosystems (SI, OEM, distribution channels)

Equal Opportunity Statement

This role is designed for individuals who can assess markets, form conviction, influence stakeholders, and translate insight into real business opportunities in complex B2B environments.