Strategic Marketing Manager

About the role

The Strategic Accounts Programs Manager is tasked to be a valuable marketing point person of the Vertiv salespeople managing the regional/global hyperscalers and colocation accounts on planning, execution and management of marketing programs. You will report to the Senior Manager for Strategic Marketing Programs, who will guide you on the overall direction and focused strategies, but you should be able to come up with a marketing plan aimed at contributing leads and sales, generating engagement and marketing collaboration with the accounts, and increasing networking opportunities for the sales team. You should work on a defined execution plan through close collaboration with the strategic account managers, marketing teams, internal functional stakeholders, and with external accounts as needed for effective roll out of demand-generation activities, events, campaigns and other initiatives.

Key responsibilities

• Work with the Senior Manager for Strategic Marketing Programs and Regional Sales Leader to develop a strategic marketing plan to nurture the top hyperscale and regional colocation accounts
• Carry out the planned programs, events and campaigns for the Regional/Global Strategic Accounts, aimed at contributing leads and sales, generating engagement and marketing collaboration with the accounts, and increasing networking opportunities for the sales team
• Act as a reliable member of the strategic account pods, working with the strategic account managers for any marketing requirements and support needed for their respective accounts, ensuring tasks and deliverables are completed and communicated timely and accurately
• Participate in planned events and be willing to travel, meet, communicate and present marketing activities to both internal sales and external strategic accounts
• Collaborate with field, events, marcomms and digital marketing teams on proper, timely, and effective execution of programs (events, enablement, creative designs, digital campaigns, etc)
• Conduct a monthly alignment with the account managers on the programs rolled out and any marketing support needed
• Show good teamwork with the marketing programs team, offer support whenever applicable, maintain good camaraderie, and contribute to a high-performance culture
• Analyze business plans and sales reports to generate relevant initiatives to increase strategic account engagement and contribute to opportunity generation
• Develop and manage needed activity and progress and engagement trackers for the top regional/global strategic accounts
• Create reports, program materials, and presentation decks for the proper communication of program plans, progress and results

About you

• Minimum 10 years of educational and/or experience background in marketing, sales, or business development in technology or data center space is preferred
• Knowledge of data software/hardware solutions and related industry events is a plus
• Ability to develop strategies for creating marketing driven pipeline and account-based marketing programs to nurture account relationships
• Excellent written and verbal English communication skills
• Excellent organizational skills, process-oriented, with keen attention to details, driven to yield the best work results
• Strong presentation and public speaking skills in events, internal strategy sessions, and external meetings
• Collaborative, assertive, pleasant personality, comfortable to work with multi-cultural and cross-functional teams
• Goal oriented self-starter; can work efficiently with minimum supervision, can define clear objectives in uncertainty and deliver results
• Adapts well to change and fluctuations on workload
• Good in handling multiple tasks, must display teamwork and collaboration skills, and must have efficient program management skills