Strategic Project Development

Role Summary

The Retail Strategy & Innovation (RSI) team is responsible for driving new growth initiatives, innovation, and strategic transformation within Retail Banking.

The team focuses on developing new products, business models, and technology-driven capabilities, leveraging data, AI, and emerging infrastructure to enhance customer experience and create sustainable revenue streams beyond traditional lending.

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Key Responsibilities

1. Product & Service Innovation

• Design and develop new Retail Banking products and services, including lending, wealth, insurance, and fee-based offerings
• Explore and pilot new business models (New S-curve) to diversify revenue sources and enhance customer lifetime value
• Work closely with business units to translate customer insights into scalable solutions
• Drive end-to-end product development, from ideation to launch (including MVP / pilot phase)

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2. AI & Advanced Analytics Initiatives

• Lead and support AI-related projects, particularly in Proof-of-Concept (POC) and experimental phases
• Identify use cases across Retail Banking (e.g., credit, marketing, customer engagement, operations)
• Collaborate with Data, IT, and external partners to prototype and validate AI solutions
• Support selected projects to full implementation (End-to-End) where strong business impact is identified

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3. Technology & Infrastructure Enablement

• Drive adoption of new financial infrastructure and ecosystem capabilities, such as:

  • Alternative Data
  • NCB (credit bureau integration)
  • NDID (digital identity platform)
  • Open Banking / API ecosystem

• Translate new technologies into practical business use cases and commercial opportunities

• Act as a bridge between Business, Technology, and External Partners

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4. Strategic Projects & Transformation Initiatives

• Lead or support cross-functional strategic assignments related to Retail Banking transformation
• Evaluate opportunities to improve efficiency, reduce cost, and enhance scalability through technology
• Support management in prioritizing and executing high-impact initiatives

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5. Business Research & Opportunity Identification

• Conduct business and market research to identify new growth opportunities across:

  • Customer segments (e.g., Mass Affluent, emerging segments)
  • Products (e.g., fee-based, non-lending)
  • Ecosystems and partnerships

• Analyze industry trends, competitors, and global best practices

• Develop strategic recommendations and business cases for new initiatives

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Key Deliverables

• New product concepts / MVPs / pilot programs
• AI use cases and POC results
• Strategic business cases and investment proposals
• Implementation roadmap for innovation initiatives
• Measurable business impact (revenue, cost efficiency, customer experience)

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Qualifications & Skills

• Strong background in strategy, product development, or innovation (Banking / Fintech preferred)
• Good understanding of Retail Banking business model (lending, deposit, wealth, insurance)
• Exposure to AI, data analytics, or digital technology is a plus
• Strong analytical thinking and ability to translate ideas into execution
• Ability to work in cross-functional and fast-paced environment
• Entrepreneurial mindset with strong ownership