Strategist ? Generative Engine Optimization (AI-First SEO)

Job Summary

We are looking for a forward-thinking SEO Strategist to pioneer Generative Engine Optimization (GEO) strategies for AI-powered search engines. You will lead the evolution from traditional SEO to AI-first optimization, targeting Google, Bing, ChatGPT, Perplexity, and emerging answer engines, focusing on the future of search optimization.

Location

Delhi NCR

Type

Full-Time

Experience

3+ years

Education Experience

• Bachelor's in Marketing, Digital Media, Computer Science, or related field
• 3+ years SEO and digital marketing experience with proven organic traffic growth
• Portfolio with case studies demonstrating traffic improvements and ranking growth
• Experience optimizing content for AI-powered search engines
• Track record improving brand mentions across traditional and generative search engines

Core Technical Skills

• SEO Foundation - On-page, off-page, technical SEO; Google Analytics GA4, Search Console; SEMrush, Ahrefs, Surfer SEO
• AI-First Search Tools - ChatGPT, Google Gemini, Anthropic Claude, Perplexity; Answer Engine Optimization (AEO)
• Content Strategy - Keyword research for AI queries, content optimization for generative search, competitive analysis

Key Responsibilities

GEO Strategy Implementation

• Develop and execute GEO strategies for AI-powered search engines
• Create content optimization frameworks for ChatGPT, Perplexity, and emerging answer engines
• Design keyword research approaches adapted for generative AI search behaviors
• Build measurement systems to track GEO performance across multiple AI platforms

Technical Performance Analysis

• Optimize content for AI-first search experiences and automated answer generation
• Implement technical SEO strategies improving visibility in generative search engines
• Monitor and analyze performance across Google, Bing, and generative search engines
• Use data-driven insights to continuously refine GEO tactics and optimization approaches

Ideal Candidate

• Pioneering approach with passion for AI technology and emerging search developments
• Strategic thinking balancing data-driven decisions with creative content optimization
• Innovation focus staying ahead of AI-powered SEO trends
• Analytical excellence with strong problem-solving skills and attention to metrics
• Adaptability thriving in fast-paced environments with evolving AI technologies