Strategy & GTM Lead

London,United Kingdom,EuropePermanentSales & Business DevelopmentPosted 01/10/2026

Strategy & GTM Lead | Cross-Border Payments | London

Our client is a fast-scaling global money movement platform, bringing international payments and embedded finance together into a single connection for businesses operating across borders. They're entering their next phase of growth, and this hire sits at the centre of it.

The role:

This is a pivotal senior hire, reporting directly into the SVP of Commercial Strategy, GTM & Revenue Operations. You'll own the commercial strategy and the engine that delivers it, deciding which segments, verticals and markets to chase, then building the playbooks, training and certification that turn those decisions into revenue. You'll work closely with the revenue SVPs, RevOps, Marketing and the sales floor itself.

What you'll do:

• Own the commercial strategy: target segments, verticals, ICPs and competitive positioning
• Codify where the business wins today, backed by win rates, sales cycles and productivity data
• Size and test where it can win next, with clear hypotheses and the discipline to scale or stop
• Build the commercial scorecard that links strategy to pipeline to revenue
• Turn strategy into GTM playbooks with guardrails that keep sellers focused on the right deals
• Run a certification path so no seller carries a number until they're ready
• Own the sales asset library and the AI/agent tooling that drafts it, so sellers spend their time selling
• Measure what matters: adoption, win rate and productivity per head, not just what gets shipped

What you'll bring:

• A proven record in commercial strategy, GTM or sales enablement in B2B, ideally payments or fintech
• The analytical rigour to size markets and build the evidence behind a bet
• Proof that your playbooks and certification measurably lifted seller performance
• Credibility with a sales floor and the presence to hold your ground with senior stakeholders
• Strong CRM fluency (HubSpot ideally) and a firm grasp of pipeline and deal-stage logic
• An agent-first mindset, comfortable embedding AI into a commercial team
• Experience leading change at pace in a high-growth or scaling environment, and building or mentoring a team as the function grows
• Bonus points for a background in strategy consulting, commercial finance or revenue analytics, or a knack for producing sharp sales content.

Why it matters:

You'll be the person who sets the standard for an entire revenue organisation. You'll be shaping the three-year commercial story and then getting hands-on to make it land.

If you have the required skills and experience then please apply today!