U
UnitedMasters
Strategy Director
Skills
BrandingMarket Research
2 months ago
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Important information
Contract type:
Permanent
Salary:
$140,000 – $165,000 / year
Location:
New York, NY, USA
Work mode:
Onsite
Published on:
17 August 2026
What they need
- Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
- Identify the “real” problem of every business and brand challenge, quickly assessing and defining the “why” and “how” of every brief
- Expertly guide brand positioning and inform messaging and channel strategy
- Lead day-to-day client and project engagements across key accounts
- Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
- Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
- Oversee the output of junior team members to ensure it meets client goals and business objectives
- Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights
Benefits
- Health & Well-being: Our health plans provide comprehensive coverage for you and your family. We offer robust medical, dental and vision benefits, with the option to enroll in FSA and HSA to save for the care you need. Plus, you can get free fitness classes through insurance, and healthy snacks at our offices
- Emotional & Mental Well-being: Focus on mental health and well-being has become more important than ever. We offer a spectrum of support for your mental well-being; from Headspace mindfulness and meditation, to free therapy and psychiatry at Talkspace
- Financial Well-being: Every full-time employee is eligible to take part in our 401(k) with company match, and competitive compensation
- Flexibility & Time Off: We believe that flexible time off allows our team members the freedom to balance the responsibilities of both their work and home lives. We also have 15 paid holidays and a paid company winter break. We offer generous paid leave and support for expecting parents and growing families
- Discounts & Perks: We want you to feel your best, both professionally and personally. We’re proud to offer inspiring office spaces with engaging events, commuter benefits, and discounts on the services you want and need- Clear and persuasive communication skills with a knack for storytelling
- Self-motivated and able to thrive in a fast-paced and self-directed environment
- Exceptional verbal and written communication skills
- A deep pursuit and passion for something that informs your perspective on culture
- Excellent quantitative and research skills and proven data interpretation capabilities
- Have a curious mind and a passion for understanding what drives consumers & culture
- A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
- 6+ years of relevant experience in a role focusing on strategy and brand development
- Passion for insights, innovation, and growing client and agency relationships
- Experience culling insights and designing consumer research studies
- Proven ability to think creatively about insight discovery, development, and application
- A vetted track record collaborating with cross-functional teams
- Has led design and execution of quantitative and/or qualitative research methodologies
- Considerable grasp of the digital and social media ecosystem
- Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies
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