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Strategy Intern

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Onsite

Strategy Intern

McCANN Singapore

Strategy Intern

Skills

Market Research

7 days ago

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Important information


Contract type:

Internship

Location:

Singapore

Work mode:

Onsite

Published on:

15 October 2026

What they need


The Strategy team is responsible for shaping the overall strategic direction of creative campaigns for our clients. Strategy interns work closely with their assigned Strategy Director to uncover insights, understand cultural nuances and discover audience behaviours that can guide a campaign’s creative concept. We are seeking enthusiastic individuals who are naturally curious and has an opinion on how to distill insights into creative output.

Key Responsibilities

  • Work together with the Strategy Director to brief creative teams and review creative outputs.

  • Assist in audience/market research for projects.

  • Conduct social content audits and recommendations for clients.

  • Unearthing insights that can help create unique campaign propositions.

  • Perform competitive analyses that can identify gaps and opportunities for clients.

  • Participate in the review and organisation of data to formulate recommendations.

Qualifications

  • Currently pursuing a diploma/degree in Marketing, Advertising, Business, Humanities or a related field.

  • Excellent written and verbal communication skills.

  • Keen interest in research and comfortable with handling raw data.

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

  • Familiarity with Google Slides.

Learning Opportunities

By the end of your internship, you will have:

  • Had the opportunity of experiencing a campaign from start to end.

  • Work on local and regional campaigns.

  • Learn from award-winning Strategy Directors and industry professionals.

  • An appreciation for the different functions within an advertising agency.

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