Booty Lab
Strength Coach
1 month ago
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Important information
Salary:
$40,000 – $52,000 / year
Location:
Wilmington, NC, USA
Work mode:
Onsite
Published on:
23 September 2026
What they need
We’re looking for an experienced coach with a minimum of 3 years of coaching/personal training experience who is ready for more than just coaching classes.
We want someone who can step into a leadership role within Booty Lab—someone who can coach at a high level, help develop and educate our coaching team, support clients, and contribute to the continued growth of the business.
Compensation:
$40,000 - $52,000 yearly
Responsibilities:
What You’ll Do: Coaching
- Lead small group strength training sessions of up to 6 clients
- Coach and correct form with confidence and clarity
- Provide modifications based on injuries, experience, and ability
- Build genuine relationships with clients
- Help clients stay consistent and accountable
- Support new client onboarding and intro sessions when needed
- Communicate with the team about client progress, concerns, and wins
Leadership + Coach Development
- Help educate and develop our coaching team
- Provide feedback and support to help maintain a high standard of coaching
- Help coaches improve their cueing, exercise knowledge, client communication, and overall coaching skills
- Lead by example on the coaching floor
- Help ensure the Booty Lab training philosophy and client experience remain consistent across the team
Business + Internal Support
This role will also have the opportunity to work beyond the coaching floor and become more involved in the business.
That may include:
- Supporting internal systems and day-to-day operations
- Helping improve the overall client experience
- Supporting client retention and accountability
- Helping with onboarding systems and processes
- Identifying opportunities to improve how we operate
- Working alongside ownership to help grow Booty Lab
We want someone who is excited to bring ideas to the table and help us continue building a better business and experience for both clients and our coaches.
Qualifications:
We’re looking for someone who:
- Has 3+ years of personal training or strength coaching experience
- Loves strength training and understands it’s more than just creating a sweaty workout
- Has a strong understanding of progressive overload and proper strength programming
- Can confidently coach form, modify movements, and meet women where they are
- Is comfortable coaching and developing other coaches
- Can identify areas where our coaching and client experience can improve
- Brings energy but also knows when to slow things down and focus on quality
- Takes initiative and doesn't need to be told every little thing that needs to be done
- Is reliable, self-aware, organized, and takes ownership
- Wants to be part of growing something—not just clock in, coach a class, and leave
This is NOT a “stand around and count reps” job.
This is a coaching and leadership role.
About Company
Booty Lab is a women-only strength training studio focused on helping women build confidence through strength.
We’re not a “burn out and sweat it out” type of gym. We focus on progressive overload, proper form, quality coaching, and getting stronger for life.
Our classes are intentionally small—a maximum of 6 women—so every client receives personalized attention, coaching, and support.
We’ve built a community where women can walk in at any experience level and feel supported, seen, and strong.
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