Studio Production Lead - VETO

Brief Description Job Description: Studio Production Lead – Veto Pro Pac Company: Malco Group (Veto Pro Pac)

Department: Marketing

Reports To: Graphic Design Lead

Location: Norwalk, CT – On Site

Position Overview The Malco Group is seeking a highly creative, detail-oriented Studio Production Lead dedicated to Veto Pro Pac. In this role, you will oversee all aspects of Veto Pro Pac studio content, including professional creative photography and video production; from concepting and storyboarding to capture (in-studio and on-location), editing, optimization, and delivery. As the primary producer of visual content for Veto Pro Pac, you will create polished, high-quality assets, including custom motion graphics, animations, effects and transitions in videos, that showcase the durability, organization features, and real-world use of Veto Pro Pac’s product lines, including tool bags, backpacks, totes, pouches, lighting and specialty cases.

You will manage video uploads to the Veto Pro Pac YouTube channel and oversee channel operations, optimizing content for maximum engagement and reach across relevant platforms. This includes implementing video tactics such as SEO, A/B testing, and performance analysis to increase viewership, subscriber growth, and overall impact. You will also provide technical and marketing support for Veto Pro Pac learning/training strategies, trade shows, events, in-field demonstrations, and influencer collaborations.

As a key contributor to a cross-functional team, you will collaborate with Veto Pro Pac product management, designers, sales, and marketing leaders to develop and maintain best-in-class content for all Veto Pro Pac marketing and sales channels.

Key Responsibilities

• Capture demonstrations, b-roll, creative, and technical images/videos of Veto Pro Pac products to create dynamic marketing assets.
• Manage photo and video projects from concept to deliverable, including shoots in studio, worksites, standard product stills, 360 images, and enhanced brand content.
• Create standard to creative lighting setups for Veto Pro Pac video and photo shoots, consistent with Veto Pro Pac brand guidelines.
• Concept demonstrations and sets that show how trade professionals carry, organize, and protect their tools with Veto Pro Pac, building compelling environmental narratives and visuals that appeal to trade pro end-users.
• Select job sites for in-field shoots and ensure compliance with building construction PPE and industry safety guidelines.
• Edit videos, audio, and photos using Adobe Creative Suite or equivalent tools, optimizing for various formats (e.g., web, high-def, social, SCORM/LMS modules, TV, print).
• Incorporate motion graphics and kinetic typography into videos, including animated product call-outs, branded lower-thirds, text overlays, transitions, and dynamic on-screen elements to enhance storytelling and viewer engagement.
• Use After Effects or other industry standard tools to design and animate custom graphics (e.g., key feature call-outs, benefit animations, instructional text sequences) that align with VETO Pro Pac brand guidelines and optimize for social, YouTube, and training content.
• Create short-form animated/motion graphic assets (e.g., product highlights, quick-tip animations, promo intros/outros) for use across platforms to increase retention and shareability.
• Manage the VETO Pro Pac YouTube channel, including uploading and optimization for engagement (e.g., thumbnails, titles, descriptions, tags, end screens, cards) and research and implementation of tactics to increase reach and performance.
• Analyze video metrics (e.g., views, watch time, retention, CTR) and apply insights to refine tactics across platforms for higher engagement and audience growth.
• Manage and maintain studio equipment and the Veto Pro Pac photo and video asset library.
• Actively collaborate with cross-functional teams to inform and update content for VETO Pro Pac new product launches, portfolio projects, training materials, events, and influencer campaigns.
• Other duties as assigned.

Knowledge, Skills, And Abilities

• Technical and mechanical aptitude for tools, tool storage and carrying solutions, and the building construction and trade industries.
• Advanced understanding of the professional creative photography and video process, from concepting, shooting, editing, archiving, and sharing across a PIM/DAM platform.
• Proficiency in file formats, video codecs, and optimization for web, high-def, social, SCORM/LMS modules, print, and TV (various aspect ratios).
• Expertise with pro-level video cameras, mirrorless, DSLRs, audio recording technology, and lighting setups.
• Advanced knowledge of Adobe Creative Suite software, including motion graphics programs, 3D software, and post-production tools (e.g., color grading, retouching, aspect-ratio adaptation).
• Proven skills in YouTube channel management, video SEO, engagement tactics (e.g., A/B testing thumbnails/calls-to-action), and platform-specific strategies to maximize reach and performance.
• Strong analytical abilities to interpret metrics and apply insights for content optimization across platforms.
• Strong written and verbal communication skills, with the ability to collaborate cross-functionally.
• Demonstrated ability to work independently with minimal direction, managing multiple projects to flawless execution.

Education & Experience

• Bachelor’s or associate’s degree in photography as well as videography, film production, digital media, marketing communications, or a related field (or equivalent professional experience).
• Minimum of 8 years of consistent hands-on experience in digital content creation, photography, and video production, preferably in a marketing, product, or in-house studio environment.
• Proven track record of independently managing end-to-end studio projects with minimal supervision, delivering high-quality assets on time and within brand guidelines.
• Demonstrated success in optimizing video content for engagement and reach on platforms like YouTube (e.g., growing channels through SEO, tactics, and metrics analysis).
• Or a combination of relevant education and experience demonstrating advanced skills and independence.

Additional Requirements

• Approximately 10% travel (trade shows, events and field shoots, etc.)
• Ability to bend, stoop and lift 50lbs consistently

Benefits And Perks The Malco Group recognizes the importance of offering comprehensive benefits and perks to its employees, including:

• 401k with company matching.
• Medical, Dental & Vision Insurance
• Company paid life insurance and paid short-term disability.
• Paid time off