Substation Program Manager

Program Director, Substation Design

Location: Remote (U.S.)

Travel: 30–50%

Position Summary

We are seeking an experienced, strategic, and results-oriented Program Director, Substation Design to drive revenue growth for innovative software solutions serving the electric utility and Architectural, Engineering, and Construction (AEC) markets.

This leadership role acts as a trusted advisor to customers, helping them solve complex operational and business challenges while improving engineering and planning workflows. The successful candidate will identify, develop, and close new business opportunities while strengthening relationships with investor-owned utilities, public power organizations, electric cooperatives, engineering consulting firms, and EPC organizations.

The role focuses on enterprise software sales across electric substation design, Artificial Intelligence (AI), and digital twin solutions that support utility planning, engineering, and infrastructure modernization.

Key Responsibilities

• Develop and execute strategic business development plans to drive revenue growth across the electric utility and AEC markets.
• Build account strategies focused on utility modernisation, including substation design, AI-assisted engineering workflows, and digital twin implementations.
• Identify, qualify, and close new business opportunities for software solutions supporting substation design, utility planning, AI, and digital twin technologies.
• Build and maintain relationships with executive leadership, engineering management, asset directors, planning organisations, IT leadership, and operations teams within electric utilities and engineering firms.
• Lead complex enterprise software sales opportunities from initial engagement through contract negotiation and closing.
• Collaborate with marketing teams to develop lead generation campaigns and increase market awareness.
• Partner with product management and customer success teams to communicate customer requirements, competitive intelligence, and emerging market opportunities.
• Represent the business at industry conferences, trade shows, customer meetings, and utility industry organisations.
• Monitor industry trends relating to utility modernisation, grid resilience, AI adoption, digital engineering, and digital twin initiatives.
• Develop strategic partnerships that expand market presence and create long-term growth opportunities.

Required Qualifications

• Bachelor's degree in business, engineering, computer science, or a related field.
• Demonstrated success selling enterprise software solutions to electric utilities, engineering consulting firms, or infrastructure organisations.
• Strong knowledge of electric utility engineering, transmission and distribution systems, substation design, or utility asset management.
• Experience selling technology solutions supporting engineering design, utility planning, digital twins, GIS, AI-enabled analytics, or related software platforms.
• Proven ability to develop executive relationships and manage complex, consultative sales cycles.
• Strong presentation, negotiation, and communication skills.
• Experience using Salesforce CRM to manage opportunities, forecasting, and customer relationships.
• Ability to work independently while collaborating across sales, marketing, product management, and customer success teams.
• Willingness to travel approximately 30% throughout North America .

Preferred Qualifications

• Established relationships within investor-owned utilities (IOUs), municipal utilities, electric cooperatives, or leading AEC firms.
• Experience consultatively selling solutions related to electric substation engineering, engineering design automation, utility planning, digital twins, AI applications, GIS, or enterprise asset management.
• Experience responding to RFPs, navigating public procurement processes, and negotiating enterprise software contracts.
• Familiarity with utility modernisation initiatives, grid digitalisation, and engineering data management.

Core Competencies

• Utility Industry Expertise
• Executive Relationship Management
• Consultative Selling
• Pipeline Development
• Strategic Partnerships
• Cross-Functional Leadership
• Market Intelligence
• Results-Oriented Execution