Supervisor, Digital Marketing

Position Summary

The Digital Marketing Supervisor is responsible for the effective, timely, and accurate execution of digital marketing campaigns across Paid Media, Geo-HSMS, Viber, and other digital channels. The role acts as a key coordination point between internal stakeholders, media agencies, and vendors to ensure campaigns launch successfully, meet performance objectives, and comply with company processes.

Key Responsibilities

• Execute and manage digital marketing and paid media campaigns.
• Coordinate with media agencies on campaign setup, targeting, launch, and optimization.
• Manage Geo-SMS and Viber campaigns, including audience targeting, messaging, scheduling, and tracking.
• Ensure campaign readiness by coordinating requirements, approvals, creative assets, and timelines.
• Develop and review campaign copy and content aligned with brand standards.
• Monitor campaign performance, KPIs, budgets, and return on ad spend (ROAS).
• Prepare campaign performance reports, insights, and recommendations.
• Coordinate contracts, purchase orders, invoices, and vendor payments.
• Maintain campaign trackers, timelines, and project governance processes.

Required Competencies

• Execution-focused and results-driven
• Highly organized and detail-oriented
• Data-driven with strong analytical skills
• Proactive and ownership-minded
• Strong stakeholder management skills
• Business acumen
• Excellent communication skills
• Collaborative team player

Technical Skills

• Google Ads (Search, Demand Gen, Performance Max)
• Meta Ads Manager (Facebook & Instagram)
• Google Analytics 4 (GA4) and Google Tag Manager
• UTM tracking and conversion measurement
• Geo-SMS and Viber marketing campaigns
• Knowledge of emerging digital channels such as YouTube, Spotify Audio Ads, Digital Out-of-Home (DOOH), and TikTok