Supervisor, Media Relations

What you will be doing:

• Develops a post-event PR report for submission to include details of the event, a summary of the feedback with an analysis of negative and positive comments from event guests, colleagues, management and third-party PR consultants

• Conducts post-analysis of all PR and relevant advertising initiatives to check quality and accuracy of the placements in various media (e.g ad size, pagination, print quality, etc for print ads, airing time and dates for TV and radio ads, online channels, etc.) and to monitor NACs PR activities versus competitors

• Evaluates proposals of advertising supplements to reinforce the group's corporate reputation as a highly trusted and reputable natural resources development firm

• Cultivates and enhances collaboration working relationships with the press and PR community

• Updates media data files including confidential information such as birthdays, publication anniversaries, and other preferences to keep track, understand, and address significant media needs and requests

• Prepares cash advances and liquidation for approved birthday gifts of key media contacts and anniversary tokens of major publications

• Drafts the budget approval term sheet for birthday gifts of key media contacts and anniversary tokens of major publications

• Creates appropriate forms/list for media updates to properly document media information

• Assist the media and communication materials and policy manuals to standardize and regulate communications within and outside the group

• Gathers and disseminates timely information about potential awards and competitions to the media and communications manager to establish credibility and leverage the group’s standing in the public relations and communications industry

• Develops interview guides and draft responses for executive interviews with media and optimizes available media monitoring tools to measure the effectiveness of media and ad placements

• Prepares the media plan to maximize NAC-wide public relations and advertising initiatives contracted with various media outfits and other organizations

• Coordinates closely with different publications to secure prime positioning

• Assists in the execution of the annual media party, media briefings, press events, and the executive media training for senior management

• Assembles and distributes press kits for various media events

• Arranges birthday and anniversary gifts as well as other corporate tokens to media partners for dispatch to metro and regional/provincial contacts

• Coordinates closely with other business units to ensure the on-time release of their advertisements.

What you need to be great in this role:

• Bachelor’s degree in marketing, advertising/media, mass communications, journalism
• Has at least 2 to 3 years of related work experience, knowledge of media relations and communications, public affairs/csr/memberships, advertising support/media placements, and third-party provider coordination
• Strong communication and interpersonal skills
• Knowledge and understanding of communications practices, tools, and techniques in social media