Supply planning and expansion Manager

Role - Assistant Manager / Manager - Rider Supply Planning & Expansion (DEX)
Exp - 5 to 8 years {Mumbai - WFO}

About REBEL FOODS:

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc.

Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.
The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel
Foods' current presence in India & Middle East with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.
While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.
We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.
https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe
https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8
https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db
https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41

Role Summary :
We are looking for a well-rounded, experienced rider supply and expansion professional to sit within the DEX (Delivery Excellence) team and take end-to-end ownership of rider hiring and network expansion for our cloud kitchen business. This is not a pure recruitment role it is a planning-and-execution role that spans demand forecasting, hiring design, on-ground execution, and vendor management, with direct accountability for keeping rider supply ahead of kitchen and city-level expansion.
The ideal candidate has hands-on experience with rider/fleet supply at a quick-commerce or food-delivery major,understands how demand-vs-fulfilment planning works in practice, and can bring current market-standard hiring and retention models informed by how Swiggy, Zomato, Zepto, and Instamart run their rider supply engines into our own playbook.

Key Responsibilities :
End-to-End Rider Supply Management: Own the full lifecycle of rider hiring for kitchen-level requirements demand sensing, sourcing, onboarding, activation, and retention across new and existing
kitchens.
Expansion Planning & Design: Partner with network planning and city teams on new kitchen launches,chortling, and polygon changes; design rider hiring plans that are sequenced and sized to expansion timelines, not reactive to them.
Demand vs Fulfilment Modelling: Build and continuously refine rider demand forecasts by kitchen/zone/city; track demand-vs-fulfilment gaps and drive corrective action before they become SLA risks.
Execution Ownership: Run hiring execution on the ground sourcing channels, activation camps, referral drives while owning funnel metrics (cost per hire, time-to-fill, fill rate) against plan.
Vendor & 3PL Management: Own the 3PL/vendor network end-to-end onboarding, performance scorecards, commercial and payout negotiations, SLA enforcement, and vendor consolidation/expansion decisions as the network grows.
Market Benchmarking & New Models: Track how Swiggy, Zomato, Zepto, and Instamart structure rider supply, incentive, and retention programs; adapt and pilot new sourcing and engagement models suited to
current market standards rather than relying on legacy playbooks.
Dashboards & MIS: Build and maintain supply-demand dashboards and MIS in Advanced Excel/Google Sheets; use AI tools to speed up funnel analysis, forecasting, and reporting.
Cross-functional Coordination: Work closely with kitchen operations, city teams, network planning, and finance to keep hiring plans, vendor commercials, and expansion timelines aligned.

Required Skills & Experience :
Experience: 5-8 years in rider/driver supply, fleet operations, or last-mile delivery operations at a quick-commerce, food-delivery, or logistics company with direct exposure to supply planning, not just
transactional hiring.
Planning & Execution Track Record: Demonstrated experience owning rider hiring end-to-end for expansion projects from planning and design through on-ground execution ideally tied to new site/kitchen/dark-store launches.
Vendor Management: Proven experience managing 3PL/vendor relationships, including commercial negotiations, payout structures, and performance management.
Demand-Supply Analytics: Comfortable building demand-vs-fulfillment models and translating them into hiring plans, not just tracking headcount.
Advanced Excel & Google Sheets: Pivot tables, VLOOKUP/XLOOKUP, INDEX-MATCH, dashboards,and formula-driven trackers; equally strong in Google Sheets for live, shared tracking.
AI Tool Fluency: Comfortable using AI tools (e.g., Claude, ChatGPT, Copilot) to speed up analysis, MIS automation, and reporting.
Ground Presence: Willingness to travel and be on the ground at kitchens and expansion sites regularly this is not a desk-only role.

Preferred Qualifications :
Prior experience at Swiggy, Zomato, Zepto, Instamart, Blinkit, Porter, Rapido, or a similar platform, in a rider/driver supply, fleet planning, or expansion-focused role.
Direct experience designing or scaling rider hiring for new market/city launches, including sourcing model design from scratch.
Exposure to building or running rider referral, retention, and incentive programs.
Experience negotiating and managing multi-vendor 3PL commercial structures at scale.
Graduate in any discipline; MBA/PGDM is a plus but not mandatory depth of rider supply and expansion experience is weighted higher than pedigree.

Key Competencies :
Ownership mindset treats rider supply as a business outcome (fulfillment, SLA, cost), not a hiring target.
Strong planning and design orientation, balanced with a bias for on-ground execution.
Comfortable with ambiguity able to build sourcing and expansion playbooks from scratch in new markets.
Strong stakeholder and vendor management able to work with 3PL partners, field teams, and senior leadership in the same week.
Data-driven decision-making, combined with a current, market-aware view of how leading quick-commerce and food-delivery players run rider supply.

The Rebel Culture:
We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.
Culture@Rebel