Sweepstake CRM Associate (Hybrid)

About the role

We are an international entertainment company operating across multiple markets, with a focus on online sweepstakes products. We are looking for an experienced CRM Associate who can take ownership of CRM campaign execution and player engagement initiatives. This role requires both at least 3 years of CRM experience AND direct experience in online sweepstakes.

Location: Makati, Valero
Set Up: Hybrid (2 days RTO)
Salary: 60,000 NET + Benefits

Key responsibilities

• Plan, build, launch, and manage CRM campaigns across Email, SMS, and Push Notifications
• Execute lifecycle and promotional campaigns using Customer.io or similar CRM platforms
• Manage customer/player segmentation, targeting, personalization, and scheduling
• Monitor campaigns after launch and troubleshoot issues to ensure smooth deployment
• Review campaign content for accuracy, clarity, brand tone, and compliance with promotional guidelines
• Track campaign performance including open rates, CTR, participation, and conversion
• Conduct A/B testing and analyze results to identify opportunities for improvement
• Maintain campaign calendars, trackers, and deadlines to ensure timely execution
• Coordinate with Marketing, Product, Analytics, Compliance, and other relevant teams
• Use customer/player behavior and campaign data to identify insights and improve CRM performance

About you

• 3 years of hands-on CRM experience within online sweepstakes
• Experience executing lifecycle, retention, reactivation, or promotional campaigns
• Hands-on experience with CRM platforms such as Customer.io, Braze, Iterable, Salesforce, or similar
• Experience with customer/player segmentation and targeting
• Familiarity with CRM campaign analytics and performance metrics
• Experience with A/B testing is preferred
• Strong attention to detail, particularly in campaign setup, content, targeting, and scheduling
• Highly organized and able to manage multiple campaigns and deadlines
• Strong communication and cross-functional coordination skills

Benefits

• HMO Day 1 + Dependents
• Hybrid work setup – 2 days onsite
• Exposure to international CRM engagement operations
• Career growth in a fast-paced digital entertainment environment