Technical Account Manager - Programmatic (Awareness, Performance & ABM)

ASTRAD is looking for a versatile, senior Technical Account Manager (TAM) to manage client relationships while directly running and optimizing campaigns across our core pillars: Brand Awareness, Direct Performance, and B2B Account-Based Marketing (ABM) .

In this hybrid role, you will own the full campaign lifecycle. You won't just pass tickets to an ad operations queue, you will be the primary technical and commercial contact for assigned clients, leading onboarding, strategy syncs, and performance reviews, while directly executing the programmatic plumbing: configuring, launching, pacing, and optimizing campaigns within enterprise DSP environments.

Key Responsibilities

• End-to-End Account Ownership: Act as the dedicated day-to-day lead for key advertiser accounts, running technical onboarding calls, managing regular communication, leading weekly strategy syncs, and proactively driving client retention and account growth.
• Full-Funnel Campaign Execution: Build, QA, pace, and optimize multi-objective programmatic campaigns:
• Brand Awareness: Executing high-impact display, native, and video campaigns, managing viewability standards, reach/frequency caps, and curated inventory.
• Performance & Conversion: Driving measurable ROI, managing dynamic bidding strategies (tCPA, tROAS, dynamic CPC), optimizing conversion funnels, and reconciling attribution discrepancies.
• Account-Based Marketing (ABM): Managing targeted company domain/IP lists, firmographic audience overlays, custom deal structures, and account-level penetration pacing.
• Technical Integration & Tracking: Lead technical onboarding by validating client tags, configuring Floodlight/pixel parameters, debugging macro redirects, and managing query-string tracking to ensure clean attribution.
• Deal & Inventory Optimization: Curate, test, and troubleshoot Private Marketplaces (PMP), Programmatic Guaranteed (PG) deals, and open exchange inventory, resolving floor-price blockers, creative sync issues, and deal ID bottlenecks.
• Strategic Growth & Retention: Translate delivery logs and attribution metrics into actionable client recommendations, identifying budget expansion opportunities and pitching campaign optimizations.
• Bidder Troubleshooting: Engineer practical operational workarounds to solve DSP pacing bottlenecks, inventory saturation, and bid algorithm limitations.

Required Qualifications

• 3+ Years Hands-On DSP Experience: Proven track record setting up, pacing, and optimizing campaigns in enterprise DSPs (Display & Video 360, The Trade Desk, or equivalent) across awareness, performance, and ABM objectives.
• Direct Client-Facing Experience: Strong background managing brand or agency accounts, leading client meetings, presenting performance insights, and building long-term client trust.
• Ad-Serving & Tracking Fluency: Deep familiarity with Campaign Manager 360 (CM360), creative ad tags, click/impression trackers, postback mechanics, and web analytics tools (e.g., GA4).
• Auction & RTB Mechanics: Solid understanding of CPM floor dynamics, bid shading, viewability benchmarks, supply-path optimization (SPO), and deal setup.
• Data-Driven Problem Solver: Strong analytical capability using raw delivery logs and cross-channel reports to uncover conversion bottlenecks and delivery anomalies.
• Language & Communication: Fluent, professional English communication skills (written and spoken).
• Legal Setup: Ability to invoice as an independent business entity (e.g., JDG / Sp. z o.o.) under the EU VAT reverse-charge framework.

Engagement Details & Compensation

• Structure: Full-Time B2B Contractor engagement (40 hours/week, remote).
• Trial Period: Initial 60-day paid trial period to ensure strong operational workflow and account synergy.
• Remuneration: Competitive monthly B2B gross retainer in EUR.