Technical App Specialist

Technical App Specialist - What you ll do

As part of the Web Analytics team, you ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys.

In addition, you ll:

• Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release
• Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements
• Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour
• Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy
• Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools
• Deploy Tealium releases which deliver new capabilities to our sites and into customers browsers
• Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosystem.

What you ll need

• Experience with Adobe Analytics and Google Analytics.
• Understanding of web and mobile app technologies and analytics implementation.
• Ability to interpret customer journey data to derive actionable insights.
• Strong stakeholder engagement and communication skills.
• Knowledge of GDPR, consent management, and data privacy requirements.
• Familiarity with Git and version control practices.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.