Technical Architect, Marketing Cloud Intelligence

Technical Architect, Marketing Cloud Intelligence

Location: [Remote]

 About the role

Technical Architect for Marketing Cloud Intelligence who also does the day-to-day

development. You design the MCI data model and integrations, then build and maintain

the streams, mappings, calculated metrics, and dashboards yourself.

This role requires deep data-model knowledge of Salesforce Education Cloud and of ad

systems, and the ability to bring both into MCI so marketing and enrollment reporting is

consistent and accurate.

Responsibilities

• Architect the MCI workspace: data model, harmonization, naming standards, and

how Education Cloud and ad-platform data relate.

• Map Education Cloud objects and relationships into MCI.

• Ingest and align ad-system data (campaigns, ads, cost, impressions, clicks,

conversions) to the Education Cloud model.

• Build and maintain MCI data streams, connections, transformations, calculated

dimensions, and measurements.

• Build and maintain pages and dashboards.

• Troubleshoot source, mapping, and refresh issues.

• Document the model and data contracts so others can work from them.

Required qualifications

• Hands-on Marketing Cloud Intelligence experience as both architect and

developer.

• Deep understanding of the Salesforce Education Cloud data model.

• Deep understanding of ad-system data models and how paid-media data joins to

CRM/funnel data.

• Ability to design the solution and implement it (streams, mappings, calculated

fields, dashboards).

• Strong structured-data and integration skills (SQL or equivalent, APIs, scheduled

extracts).

Preferred qualifications

• Salesforce Education Cloud and/or Marketing Cloud certifications.

• Marketing Cloud Engagement experience.

• Prior Education Cloud implementation experience.