Technical Business Analyst

Tringapps is Hiring!!!

We are hiring, Technical Business Analyst MarTech with over 8+ years of experience for Chennai location

Mandate Skills: -
Technical Business Analyst MarTech - Mandatory

Braze / Snowflake / Paid Media - Hands on experience - Mandatory

Interview Details: -

Mode of Interview: Google Meet - Video call

Role type: Full-time (FTE) - Tringapps
Experience: 8+ years
Location: Chennai

Job Description:

Technical Business Analyst/System Analyst — MarTech (Braze / Snowflake / Paid Media)

Level: 8+ years

Position Summary:

We are seeking an experienced Technical Business Analyst to support Marketing Technology (MarTech) team of a retail client with more than 400 stores on multiple sites. into clear technical specifications across Client’s core MarTech ecosystem — including Braze (customer engagement and messaging platform), Snowflake (customer data platform), and paid digital/social advertising channels such as Google Ads and Meta Ads. This role requires someone equally comfortable in a requirements-gathering workshop with marketing stakeholders and in a technical discussion with data engineers about schemas, audience syncs, and API integrations.

Key Responsibilities:

• Partner with marketing, CRM, loyalty, and digital teams to gather, document, and translate business requirements into detailed technical specifications for campaign, audience, and data initiatives.
• Serve as the functional and technical liaison between Client’s MarTech team and the Braze, Snowflake, Google Ads, and Meta Ads platforms.
• Analyze and document customer data flows between Snowflake (CDP) and Braze to support segmentation, personalization, and cross-channel orchestration.
• Support audience builds, segmentation logic, and data mapping requirements for Braze campaigns across push, email, SMS, and in-app channels.
• Collaborate with data engineering to define data feeds, schemas, and integration requirements between Snowflake and downstream MarTech and ad platforms.
• Document current-state and future-state process flows, data lineage, and system integration diagrams for MarTech initiatives.
• Write clear user stories, functional requirements, and acceptance criteria for platform enhancements and campaign builds.
• Support user acceptance testing (UAT) for new Braze campaigns, Snowflake data models, and platform integrations.
• Analyze campaign performance and audience match rates across Google Ads and Meta Ads to identify data quality or integration issues.
• Facilitate workshops and meetings with cross-functional stakeholders (Marketing, IT, Data/Analytics) to align on requirements and priorities.
• Maintain documentation such as SOPs, data dictionaries, and process runbooks for MarTech systems and workflows.
• Identify and recommend opportunities to improve MarTech processes, data quality, and campaign execution efficiency.

Required Qualifications:

• 8+ years of experience as a Business Analyst, Technical Business Analyst, or similar role, including at least 2–3 years focused on MarTech/AdTech ecosystems.
• Hands-on experience with Braze or a comparable customer engagement platform (e.g., Salesforce Marketing Cloud, Iterable, Adobe Campaign, Responsys).
• Working knowledge of Snowflake or another cloud data warehouse/CDP (e.g., Segment, Tealium, mParticle), including data modeling concepts.
• Experience working with paid/social advertising platforms such as Google Ads and Meta Ads Manager, including audience syncs, conversion tracking, and offline event uploads.
• Strong SQL skills for data validation, querying, and troubleshooting.
• Proven experience gathering and documenting business/technical requirements (user stories, BRDs, functional specifications).
• Experience working in Agile/Scrum delivery environments using tools such as JIRA and Confluence.
• Solid understanding of customer data concepts: identity resolution, segmentation, audience match rates, and data privacy/consent management.
• Excellent communication and stakeholder management skills, with the ability to translate technical concepts for business audiences and vice versa.
• Retail or omnichannel retail industry experience strongly preferred.
• Bachelor’s degree in Business, Information Systems, Computer Science, Marketing, or a related field, or equivalent practical experience.

Preferred Qualifications:

• Experience with additional MarTech/CDP tools such as Adobe Experience Platform, Segment, or Tealium.
• Familiarity with ETL/data pipeline tools such as Fivetran, dbt, or Airflow.
• Experience supporting loyalty or CRM programs in a retail environment.
• Braze certification(s).
• Experience with data visualization tools such as Tableau, Looker, or Power BI.
• Knowledge of email/SMS deliverability best practices and compliance requirements (CAN-SPAM, TCPA, GDPR/CCPA).

How to Apply:
Interested candidates can share their profiles at [email protected].
Please note, we are looking for candidates with an Immediate to 15 days notice period (Serving only).