Technical Content Specialist

1. Content Planning & Technical Writing

• Develop and maintain a content calendar aligned with products, industries, applications, campaigns, and business objectives.
• Write website pages, technical articles, product descriptions, FAQs, email campaigns, social media content, and video scripts.
• Research industry trends, customer requirements, product applications, and relevant search keywords.
• Verify technical specifications, units, product claims, and application limitations with the concerned technical team.

2. Case Studies, Customer Stories & Testimonials

• Develop customer case studies using actual project records, installation photographs, and approved performance data.
• Prepare customer interview questions, success stories, testimonials, and project highlights.
• Coordinate with sales and technical teams to collect relevant information and obtain necessary approvals.
• Maintain supporting evidence for published claims and ensure customer permissions are obtained before publication.

3. Thought Leadership & Corporate Communication

• Develop technical articles, expert viewpoints, industry insights, and thought-leadership content.
• Prepare corporate updates covering company capabilities, achievements, product developments, partnerships, exhibitions, and events.
• Coordinate with management and subject-matter experts to validate technical information and obtain approvals for sensitive communications.

4. Graphic Designing & Marketing Collateral

• Independently design brochures, product catalogues, presentations, product booklets, social media creatives, banners, and exhibition/event materials.
• Maintain consistent brand identity, typography, layouts, colours, and visual standards across marketing materials.
• Create and maintain editable design files, reusable templates, and organised creative assets.
• Check content accuracy, spelling, readability, image quality, print dimensions, and final exports before release.

5. Social Media & Website Content Management

• Manage approved organic social media content planning, scheduling, publishing, and repurposing.
• Publish and update website content through the Content Management System (CMS).
• Ensure proper formatting, working links, images, metadata, and calls to action before publishing.
• Repurpose content across websites, social media, email campaigns, and sales enablement materials.
• Monitor content performance and recommend improvements based on audience engagement and relevant metrics.

6. Video Production, Photography & Multimedia

• Plan and capture routine product, factory, installation, employee, and event footage.
• Independently edit short-form videos, product explainers, reels, project stories, and event recaps.
• Add captions, graphics, transitions, voiceovers, and suitable audio where required.
• Make effective use of existing photographs and video footage to create new marketing assets.
• Maintain authenticity of installation photographs and project evidence. Coordinate major productions as separately planned projects.

Required Skills & Competencies

• Strong English writing, editing, proofreading, and research skills.
• Ability to understand technical or industrial products and explain complex information in simple language.
• Hands-on graphic design skills using Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent tools.
• Video editing proficiency using Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, or equivalent software.
• Basic photography and video shooting skills.
• Experience with website CMS platforms such as WordPress or equivalent.
• Understanding of SEO fundamentals, keyword research, on-page SEO, and content optimisation.
• Familiarity with social media publishing tools and content performance analytics.
• Strong attention to detail, time management, coordination, and independent execution.
• Ability to manage multiple content projects and meet deadlines.

Preferred candidate profile