Technical Doctor Cattle Feed Sales

Job highlights

• BVSc & AH degree with 2-5 years in veterinary services or cattle feed sales
• Drive cattle feed sales, provide technical support on animal nutrition, conduct farm visits, organize farmer engagement programs, and manage distributor relationships

Technical Doctor Cattle Feed Sales

Company: CP Foods India Private Limited
Job Locations: Newasa, Maharashtra & Assam, India
Department: Sales & Marketing Animal Nutrition
Job Function: Technical Sales / Veterinary Services
Employment Type: Full-time

1. Job Purpose

To drive cattle feed sales growth by leveraging veterinary expertise, providing technical support to dairy farmers and channel partners, and promoting effective animal nutrition and herd management practices. The role will focus on developing customer relationships, improving livestock productivity, expanding market reach, and achieving sales targets for cattle feed products.

2. Key Responsibilities

A. Technical Sales & Business Development

• Achieve assigned sales targets for cattle feed products across the designated territory.
• Develop new business opportunities by identifying dairy farmers, dairy cooperatives, cattle farms, feed dealers, distributors, and other potential customers.
• Build and maintain strong relationships with veterinarians, dairy farmers, distributors, and key stakeholders in the dairy value chain.
• Conduct regular market visits to generate leads, convert prospects, and strengthen customer engagement.
• Support channel expansion and improve product availability and market penetration.

B. Veterinary & Technical Support

• Provide technical guidance on cattle nutrition, feed selection, feeding practices, and ration management.
• Advise farmers on improving milk yield, feed efficiency, animal health, and overall herd productivity through appropriate nutritional practices.
• Conduct farm visits to understand customer requirements and recommend suitable feeding solutions.
• Identify nutrition-related issues and coordinate with relevant technical teams for appropriate interventions.
• Educate farmers on balanced nutrition, mineral supplementation, and best practices in dairy farm management.

C. Farmer Engagement & Market Development

• Organize farmer meetings, cattle feed demonstrations, technical seminars, and awareness programmes.
• Conduct product trials and demonstrate the benefits of cattle feed products to prospective customers.
• Develop relationships with local veterinary practitioners, dairy societies, milk collection centres, and farmer networks.
• Build customer confidence through regular follow-ups, technical support, and effective complaint resolution.

D. Distributor & Channel Management

• Support distributor and dealer onboarding, engagement, and business development.
• Monitor secondary sales, market demand, product movement, and competitor activities.
• Identify opportunities to improve dealer productivity, customer coverage, and repeat purchases.
• Coordinate with internal teams to ensure timely product availability and effective execution of sales plans.

E. Sales Planning & Reporting

• Prepare territory-wise sales plans and execute activities to achieve monthly and annual targets.
• Maintain records of customer visits, sales performance, farmer meetings, and business development activities.
• Track market trends, competitor products, pricing, and customer feedback.
• Submit periodic sales reports and provide actionable market insights to the reporting manager.

3. Educational Qualifications

• Essential: BVSc & AH (Bachelor of Veterinary Science and Animal Husbandry).
• Candidates with relevant veterinary qualifications and a strong interest in technical sales and business development are encouraged to apply.

4. Experience

• Approximately 2–5 years of experience in veterinary services, cattle feed sales, animal nutrition, dairy farm management, or technical sales.
• Experience in cattle feed, animal nutrition, dairy, veterinary pharmaceuticals, or livestock-related businesses will be an advantage.
• Fresh BVSc graduates with strong communication skills, a commercial mindset, and willingness to travel may also be considered for suitable entry-level opportunities.