Technical Lead

We are looking for a hands-on Technical Head who can take ownership of our overall technology and development function.

The person will be responsible for overseeing ongoing development, reviewing technical implementation, solving complex integration requirements, building APIs and webhooks, managing server and cloud infrastructure, and ensuring that all technology systems work reliably with our marketing, CRM, analytics, and third-party platforms.

This is not a purely managerial role. The ideal candidate should be technically strong enough to understand, review, troubleshoot, design, and implement solutions independently when required.

The candidate should have strong experience with APIs, webhooks, server-side integrations, cloud infrastructure, databases, CRM integrations, marketing APIs, conversion tracking, CAPI, offline conversions, and automation.

Key Responsibilities

1. Development & Technical Oversight

• Oversee the development team and monitor the progress and quality of ongoing projects.

• Review technical architecture, code quality, development practices, and implementation.

• Understand existing applications, websites, dashboards, portals, and backend systems.

• Identify technical issues and provide practical solutions.

• Review developers' work and ensure projects are delivered according to requirements.

• Take ownership of critical technical tasks when the development team requires support.

• Ensure proper documentation of APIs, integrations, architecture, credentials, environments, and deployment processes.

• Establish technical standards and best practices across projects.

2. API Development & Integration

• Design, develop, integrate, and maintain REST APIs and other required APIs.

• Create APIs based on business, product, CRM, and marketing requirements.

• Develop and manage webhooks for real-time data transfer and event-based communication.

• Integrate third-party APIs, SaaS platforms, CRMs, payment systems, analytics platforms, and marketing platforms.

• Handle authentication methods such as API keys, OAuth, tokens, JWT, etc.

• Understand API request/response structures, JSON, HTTP methods, status codes, authentication, rate limits, and error handling.

• Troubleshoot failed API calls, data mismatches, authentication issues, and integration failures.

• Build middleware or backend services where required to connect multiple platforms.

3. Marketing Technology & Tracking Integrations

A strong understanding of MarTech and performance marketing integrations is mandatory.

The candidate should be able to work closely with the marketing and performance marketing teams to implement and troubleshoot:

• Meta Conversions API (CAPI)

• Meta Pixel

• Google Ads Conversion Tracking

• Google Ads Offline Conversion Tracking

• Google Ads API / Data Manager integrations

• Google Analytics 4

• Google Tag Manager

• CRM integrations

• Lead tracking and lead lifecycle integrations

• Click ID tracking such as GCLID, FBCLID and other attribution parameters

• UTM tracking

• Server-side tracking

• Web-to-CRM integrations

• CRM-to-ad-platform integrations

• Conversion and event APIs

• Postback integrations

• S2S tracking

• Affiliate tracking integrations

• Webhook-based lead and conversion transfer

• Offline conversion uploads

• Lead status and revenue/value feedback to advertising platforms

The candidate should understand how a lead moves from:

Ad → Landing Page → Tracking → CRM → Sales/Conversion → Revenue → Marketing Platform

and should be able to build or troubleshoot the technical infrastructure required at each stage.

4. CRM & Data Integrations

• Integrate websites, landing pages, CRM systems, marketing platforms, and internal systems.

• Build APIs and webhooks for lead creation, lead updates, status changes, and conversion events.

• Ensure accurate transfer of lead information between systems.

• Implement two-way data synchronization where required.

• Maintain unique identifiers and event IDs to prevent duplicate conversions.

• Build systems for passing revenue, transaction, deposit, purchase, or other conversion values back to advertising platforms.

• Work with marketing teams to ensure accurate attribution and reporting.

5. Server & Cloud Infrastructure

• Manage and understand server environments and cloud infrastructure.

• Work with platforms such as AWS, Google Cloud, Azure, Cloudflare, or equivalent infrastructure.

• Understand domains, DNS, SSL, CDN, hosting, databases, storage, networking, and server configuration.

• Manage application deployment and production environments.

• Monitor server performance, uptime, logs, errors, and resource utilization.

• Troubleshoot server-side issues affecting websites, APIs, applications, and integrations.

• Implement appropriate security measures for APIs and backend systems.

• Work with developers and external infrastructure teams when required.

6. Database & Backend

• Strong understanding of backend architecture and databases.

• Work with SQL and/or NoSQL databases.

• Understand database structures, relationships, queries, indexing, and data integrity.

• Ensure reliable storage and transfer of lead, customer, transaction, and conversion data.

• Troubleshoot database-related issues and performance problems.

• Design appropriate data structures for API and integration requirements.

7. Technical Problem Solving

• Act as the escalation point for complex technical issues.

• Diagnose problems across frontend, backend, APIs, servers, databases, and third-party platforms.

• Identify whether an issue is related to code, server configuration, API, tracking, CRM, cloud infrastructure, or third-party systems.

• Work with developers to resolve bugs and production issues quickly.

• Take ownership of technical incidents until resolution.

8. Technology Planning & Architecture

• Evaluate existing technology infrastructure and recommend improvements.

• Design scalable technical solutions for new projects.

• Select appropriate technologies, APIs, services, and infrastructure based on project requirements.

• Review third-party tools before implementation.

• Ensure systems are scalable, secure, maintainable, and properly documented.

• Identify opportunities to automate repetitive technical and operational processes.

Required Technical Skills

Backend & APIs

• REST APIs

• API development and integration

• Webhooks

• JSON

• HTTP/HTTPS

• OAuth 2.0

• JWT / API authentication

• API security

• Error handling and logging

Programming

Strong hands-on knowledge of at least one backend language/framework, such as:

• Node.js / Express

• PHP / Laravel

• Python / Django / FastAPI

• Java / Spring

• .NET / C#

Knowledge of JavaScript/TypeScript would be an advantage.

Cloud & Infrastructure

• AWS / Google Cloud / Azure

• Linux

• Server management

• DNS

• SSL

• CDN

• Cloudflare

• Hosting and deployment

• Basic networking

• Monitoring and logging

• CI/CD

Database

• MySQL / PostgreSQL

• MongoDB or other NoSQL databases

• Database design

• Query optimization

• Data security and integrity

Marketing Technology

Hands-on experience with:

• Meta Pixel & CAPI

• Google Ads Conversion Tracking

• Google Ads Offline Conversions

• Google Analytics 4

• Google Tag Manager

• CRM integrations

• Server-side tracking

• S2S integrations

• Postbacks

• Webhooks

• UTM and attribution tracking

• GCLID / FBCLID and similar tracking parameters

• Conversion APIs

Integration Experience

Experience integrating platforms such as:

• CRMs

• Marketing automation platforms

• Payment gateways

• Analytics platforms

• Advertising platforms

• Affiliate networks

• Lead management systems

• WhatsApp / communication APIs

• Internal business applications

• Third-party SaaS platforms

Leadership Responsibilities

• Manage and mentor the development team.

• Allocate technical tasks and monitor delivery.

• Review development timelines and identify bottlenecks.

• Conduct technical reviews of major projects.

• Ensure developers follow proper coding, deployment, security, and documentation practices.

• Coordinate with marketing, sales, operations, and management teams.

• Convert business requirements into practical technical solutions.

• Work with external developers, vendors, and technology partners when required.

Ideal Candidate

The ideal candidate is someone who can both manage technology and get their hands dirty technically.

You should be comfortable going from a business requirement such as:

«"We need every qualified lead from the CRM to be sent back to Meta and Google with the correct campaign, click ID, lead status, and conversion value."»

to understanding exactly:

Where the data originates → how it is stored → which API/webhook is required → how authentication works → how the data is transformed → how it is sent → how errors are handled → how the conversion is verified.

Similarly, if a developer says an integration cannot be completed because "the API isn't working," you should be able to investigate the API documentation, inspect requests/responses and logs, identify the actual problem, and guide or implement the solution.

Qualifications

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field preferred.

• 6+ years of relevant technical experience.

• Strong backend development experience.

• Strong API and third-party integration experience.

• Hands-on experience with cloud/server infrastructure.

• Experience managing developers or a technical team.

• Strong understanding of marketing technology and conversion tracking.

• Experience working with CRM and advertising platform integrations.

• Excellent troubleshooting and problem-solving skills.

Key Performance Areas

Success in this role will be measured by:

• Quality and reliability of technical implementations

• Successful API and third-party integrations

• Stability of production systems

• Accuracy of marketing and conversion tracking

• Reduction in technical issues and integration failures

• Development team productivity and delivery

• API/webhook reliability

• Server and cloud uptime

• Security and scalability of systems

• Speed of resolving critical technical issues

What We Are Looking For

Must Have:

• Strong backend development knowledge

• API development and integration

• Webhook implementation

• CRM integration

• Server/cloud knowledge

• Database knowledge

• Meta CAPI

• Google Ads conversion/offline conversion integration

• GTM and GA4

• Server-side tracking

• Strong troubleshooting skills

• Ability to manage and review developers

• Willingness to remain hands-on technically

Good to Have:

• AWS / GCP certification

• DevOps experience

• Docker

• CI/CD

• Cloudflare

• Affiliate/postback tracking

• Fintech/e-commerce/ad-tech experience

• Experience with high-volume lead and conversion data

• Experience building internal automation systems

Role Summary

We are looking for a Technical Head who can own the complete technical ecosystem, from development and APIs to servers, cloud infrastructure, CRM, marketing integrations, tracking, and automation.

The person should be a technical problem solver first and a team manager second, with the ability to understand business requirements, architect the solution, guide developers, and personally implement critical integrations when required.

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Application Question(s):

• Have you managed or mentored a development team? If yes, how many members and in what capacity?
• Are you a immediate joiner?
• Do you have hands-on experience with marketing/tracking integrations such as Meta CAPI, Google Ads Conversion Tracking (including offline conversions), GA4, and GTM? Please briefly describe your experience.
• Which backend language/framework are you most proficient in (Node.js, PHP/Laravel, Python, Java, .NET, etc.), and how many years have you worked with it?
• How many years of experience do you have building and integrating REST APIs and webhooks with third-party platforms (CRM, payment gateways, marketing platforms, etc.)?

Work Location: In person