Technical Programmatic Ads Specialist

Job highlights

• Education: Bachelors degree in Marketing,Advertising,Business,or a related field
• Experience with Google Ad Manager,OpenX,or similar platforms is a plus
• Experience: 5+ years of experience in programmatic advertising,preferably within an SSP environment

Job Title: Technical Programmatic Ads Specialist

Location: Chandigarh, India

Department: IT/Technology

Reports To: Director of Technology

Job Type: Full-Time

Job Summary

The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals.

Job Location and Address

• Location: Sahibzada Ajit Singh Nagar, Punjab

  Key Responsibilities

• SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance.

• Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers.

• Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals.

• Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement.

• Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders.

• Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth.

• Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges.

• Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising.

  Qualifications

• Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment.

• Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus.

• Analytical Skills: Strong analytical and problem-solving abilities with a data-driven mindset.

• Communication: Excellent verbal and written communication skills with the ability to present complex information clearly.

• Collaboration: Proven ability to work collaboratively in a cross-functional team environment.

• Detail-Oriented: High attention to detail with the ability to manage multiple tasks and projects simultaneously

• Certifications: Relevant certifications such as Google Ad Manager Certification, IAB Digital Media Sales Certification, or similar.

• Programming Knowledge: Basic understanding of HTML, JavaScript, and SQL for troubleshooting and custom solutions.

  Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Professional development opportunities and continuous learning.

• Collaborative and inclusive company culture.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.