Technical Sales & Customer Solutions (Flat Steel)

About the Role

We are seeking an experienced Application Engineer to serve as the technical authority for Flat Steel products and drive customer-centric technical solutions across key industry segments. The ideal candidate will combine strong metallurgical knowledge with customer-facing technical sales expertise to support product adoption, solve application challenges, and increase share of business across assigned accounts.

This role involves approximately 60% field engagement and 40% office-based work, working closely with customers, sales teams, manufacturing units, and product stakeholders.

Key Product Portfolio

• Hot Rolled (HR) Steel
• Cold Rolled (CR) Steel
• Galvanized (GI/GL) Products
• Colour Coated Sheets
• Wear Resistant Steel Products

Key Customer Segments

• Appliances
• Solar
• Cable Trays (HVAC & Infrastructure)
• Pre-Engineered Buildings (PEB)
• Other Flat Steel Consuming Industries

Key Responsibilities

Technical Support & Application Solutions

• Act as the technical expert for Flat Steel products and applications.

• Recommend suitable grades, thicknesses, coatings, and specifications based on customer requirements.

• Diagnose and resolve application failures such as:

• Forming cracks

• Coating peel-off

• Welding defects

• Corrosion issues

• Dimensional rejections

• Conduct technical presentations and specification workshops for customer design, quality, and procurement teams.

• Develop and promote best practices across customer manufacturing processes.

Product Development

• Identify and execute opportunities for:

• Grade upgrades

• Right-gauging initiatives

• Coating substitution

• Import substitution

• Value Analysis & Value Engineering (VAVE)

• Manage customer trials from planning through successful commercial approval.

• Prepare application notes, specification sheets, and grade equivalency documentation.

Business Growth

• Analyze customer steel consumption and identify opportunities to increase share of business.
• Support Key Account Managers during technical evaluations and specification approvals.
• Drive new application development within existing and emerging markets.
• Perform competitive benchmarking and position solutions effectively.

Complaint Resolution

• Handle technical complaints end-to-end.
• Conduct joint inspections and root cause analysis.
• Implement corrective actions and ensure documented closure.
• Collaborate with plant quality, sourcing, and processing teams to eliminate recurring issues.

Knowledge Management

• Create technical content including:

• Application guides

• Grade selection tools

• Troubleshooting FAQs

• Best-practice manuals

• Support knowledge sharing initiatives for customers and field teams.

Desired Candidate Profile

Education

• B.E. / B.Tech in Metallurgical Engineering or Mechanical Engineering.
• Metallurgy specialization preferred.

Experience

• 15+ years of experience in:

• Application Engineering

• Technical Services

• Technical Sales

• Customer Quality

• Steel Manufacturing Operations

• Strong hands-on exposure to Flat Steel products and manufacturing processes.

Technical Expertise

• Thorough understanding of:

• HR, CR and coated steel products

• Formability and weldability

• Corrosion resistance

• Coating technologies

• Product quality and metallurgy

• Customer application engineering

• Proven experience in resolving customer application issues and converting technical recommendations into business growth.

Preferred Industry Background

• Steel Manufacturing Industry
• Flat Steel Manufacturing
• Quality, Technical Services, Application Engineering, Customer Quality, or Product Development functions within steel plants.