Technical Sales Engineer

1. Key Responsibilities

1.1 Sales Target Support

• Support the sales team to achieve Gross Profit and sales targets.

• Follow up actively on quotations, open opportunities, and customer actions.

• Support conversion of assigned opportunities into closed business.

• Track and report progress on assigned sales targets and opportunities to the reporting manager.

1.2 Technical Knowledge & Solution Selling

• Build knowledge of PCB, EMS, and relevant technical applications.

• Understand customer requirements and communicate suitable solutions.

• Conduct technical sales presentations and explain offerings clearly.

1.3 Account & Relationship Management

• Develop and maintain strong relationships with customers and vendors.

• Support account servicing, customer onboarding, and follow-up activities.

• Maintain responsiveness to customer requests and commercial issues.

1.4 Sales Operations & Documentation

• Prepare quotations, sales documents, invoicing support, and customer setup documents.

• Maintain accurate customer and sales data in SAP / relevant systems.

• Ensure timely filing and completeness of sales-related records.

1.5 Market Analysis & Promotion

• Conduct market analysis and gather customer / competitor information.

• Support preparation of marketing materials and promotional activities.

• Contribute to lead generation and business visibility efforts.

1.6 Process Improvement & Other Duties

• Participate in work process improvement initiatives.

• Suggest improvements to sales processes and documentation based on day-to-day observations.

• Perform other duties assigned by management.

2. Requirements

2.1 Education

• Diploma or Degree in Engineering, Electronics, Business, or a related field.

2.2 Experience

• Preferably 2–4 years of sales, technical sales, EMS, PCB, electronics, or related commercial experience.

2.3 Functional Competencies

• Good customer handling and follow-up discipline.

• Good presentation, communication, and coordination skills.

• Basic understanding of technical-commercial selling and sales documentation.

• Familiarity with SAP / ERP / CRM is an advantage.

2.4 Personal Attributes

• Positive attitude, initiative, and creativity.

• Disciplined, organized, and responsive.

• Strong ownership and willingness to learn.

2.5 Languages

• Good command of English and Chinese, required to liaise effectively with Mandarin-speaking vendors and clients.