Technical Sales Executive

About the role

The Technical Sales Executive is responsible for driving revenue growth by combining hands-on product and application expertise in coated and bonded abrasives (flap discs, sanding discs, sanding belts, grinding wheels, sliding pads, and related consumables) with active sales and account management. The role acts as a technical resource for customers and distributors, supporting product selection, trials, and troubleshooting, while identifying and converting new business opportunities in assigned markets.

Key responsibilities

• Manage and grow an assigned portfolio of customers and distributors across designated markets (e.g. Southeast Asia, India, or other export territories as assigned)
• Identify, prospect, and develop new customer and distributor relationships to expand market share
• Prepare and follow up on quotations, samples, and orders in coordination with Sales Admin and Production Planning
• Achieve monthly, quarterly, and annual sales targets and KPIs as set by the Technical Sales Director
• Maintain accurate records of customer visits, pipeline status, and sales activity in CRM or reporting templates
• Conduct on-site or virtual product trials, demonstrations, and application audits to match abrasive products to customer processes (e.g. metal fabrication, woodworking, surface finishing)
• Diagnose performance issues (e.g. premature wear, poor cut rate, finish quality) and recommend corrective product or process adjustments
• Provide technical training to customers, distributors, and internal sales staff on product range, grit selection, and best-practice usage
• Monitor competitor products, pricing, and market trends within assigned territories
• Coordinate with Shipping, Sales Admin, and Production Planning to ensure timely order fulfilment and resolve delivery or documentation issues

About you

• Diploma or Degree in Mechanical/Industrial Engineering, Materials Science, Business, or a related field; candidates with strong hands-on abrasives/metalworking experience in lieu of formal qualification will be considered
• 2-5 years of experience in technical sales, application engineering, or B2B sales, ideally within abrasives, cutting tools, industrial consumables, or a related manufacturing sector
• Working knowledge of abrasive products and applications (grit types, bonding, grinding/finishing processes) is a strong advantage; training will be provided
• Willingness and ability to travel regularly for customer visits, trials, and regional business development
• Strong communication and interpersonal skills, with the ability to explain technical concepts clearly to both technical and commercial audiences
• Proficiency in English (spoken and written) is required; additional regional languages (Bahasa Malaysia/Indonesia, Thai, Vietnamese, or Mandarin) are an advantage
• Proficient in Microsoft Excel, Word, and PowerPoint for reporting, quotations, and presentations
• Valid driving license and own transport preferred

About us

FEPA SDN. BHD. / CARBO SCHRODER SDN. BHD. is based in Pasir Gudang, Johor Bahru, Malaysia.