Technical Sales Manager

Company Description Shineroad Food and Technologies Vietnam Co., Ltd., established in 2019, specializes in the research and trade of food additives and ingredients. As a wholly-owned subsidiary of Shineroad International Holdings (stock code: 1587), the company benefits from strong corporate backing and industry recognition. Shineroad positions itself as a reliable partner in the food industry

Role Description This is a full-time, on-site Technical Sales Manager role based in Ho Chi Minh City. The Technical Sales Manager will manage and grow a customer portfolio in the food and beverage industry, identify new business opportunities, and promote Shineroad’s ingredient solutions. Responsibilities include providing technical product guidance, understanding customer formulations and production processes, and recommending appropriate solutions to meet performance, cost, and regulatory requirements. The role involves preparing and delivering sales presentations, coordinating product trials, following up on inquiries, and ensuring timely resolution of technical and service issues. The Technical Sales Manager will also collaborate with internal teams such as R&D, logistics, and finance to support customer needs, track sales performance, and contribute to market and competitor analysis.

Essential Functions:

• Actively drive sales, new business and new customer acquisition

• Plan and initiate sales and marketing strategy

• Review category and product performance to take prompt action in case of establishing new business or when sales volume does not meet targets

• Develop and manage trading terms, agreements and negotiations with key account customers

• Create and manage best-in-class sales and account management

• Visit customers to identify needs, resolve problems and update information on competitors and market trends.

• Be a customer business partner by advising and supporting them on the opportunity to grow their business.

• Work with product and technical teams to make sales plans and strategies in Vietnam marketing to increase sales revenue.

• Achieve customer satisfaction, and maximize company’s profit.

• Follow market developments including sales, competitors and customers.

• Monitor competitors' activities and potential tenders.

• Coordinate with production and technical team on new product launches

-Ad hoc as assigned by supervisor

Qualifications

• Strong sales/market development in the food industry (B to B business) is a must

• Experience in sales with existing customer networks of commodities, e.g. potato starch, modified starch, corn starch and etc...

• Experience in sales with existing customer networks of specialties: emulsifier, stabilizer, flavor and etc

• Good understanding of the food ingredient market in Vietnam

• With technical background in food ingredients and additives will be preferred

• Experience in Dairy, Flavor, Tea Powder, and food additives in the confectionery, bakery, beverage business.

• Proven engagement skills, including relationship building, negotiating and closing.

• Fluent in English, knowing Chinese is an advantage.

• Import & Export great ideas.

• Excellent skills in Microsoft office (Word, Excel, PowerPoint)