Technical sales Representative

Job Summary

The Technical Sales Representative is responsible for selling technical products by combining strong sales skills with in‑depth product and technical knowledge. This role involves understanding customer needs, providing technical explanations and demonstrations, and delivering solutions that align with client requirements.

Key Responsibilities

• Identify and develop new business opportunities through prospecting and client outreach
• Understand customer technical requirements and recommend appropriate products or solutions
• Conduct product presentations, demonstrations, and technical discussions with clients
• Prepare and present proposals, quotations, and sales contracts
• Collaborate with technical, engineering, and support teams to address customer concerns
• Provide pre‑sales and post‑sales technical support as needed
• Maintain accurate records of sales activities, customer interactions, and forecasts
• Stay updated on product features, industry trends, and competitor offerings
• Build and maintain strong, long‑term customer relationships
• Meet or exceed sales targets and performance metrics

Qualifications

• Bachelor’s degree in Engineering, Information Technology, Business, or a related field
• Proven experience in technical sales, B2B sales, or a similar role
• Strong understanding of technical products/services relevant to the industry
• Excellent communication, presentation, and negotiation skills
• Ability to translate technical concepts into clear, customer‑friendly explanations
• Self‑motivated, results‑driven, and able to work independently or within a team

Preferred Skills

• Experience with CRM tools (e.g., Salesforce, HubSpot)
• Knowledge of solution selling or consultative sales approaches
• Strong problem‑solving and analytical skills
• Willingness to travel for client meetings, if required

Key Performance Indicators (KPIs)

• Sales revenue and target attainment
• Number of new clients acquired
• Customer satisfaction and retention
• Accuracy of forecasts and reports

Work Environment

• Office‑based with regular client visits
• May involve fieldwork, on‑site demos, or remote technical presentations