Technical Sales Representative

Technical Sales Representative – Roller Division

Company: Omni Metalcraft Corp. – Roller Division
Location: Alpena, MI
Job Type: Full-Time

About Omni Metalcraft

Omni Metalcraft provides standard and custom conveyors, conveyor rollers, and components for industrial distributors and material-handling customers. Our team focuses on providing customers with accurate information, responsive service, and solutions that fit their applications.

Position Overview

The Technical Sales Representative works directly with customers to understand their needs, recommend product solutions, prepare quotations, and convert opportunities into orders.

This role is a great fit for someone who enjoys solving problems, working with technical information, building customer relationships, and driving sales results. Conveyor experience is helpful, but strong technical aptitude, communication skills, and a willingness to learn are equally important.

Key Responsibilities

• Engage customers to understand application requirements, wants, and needs.
• Prepare accurate quotations and proactively follow up to convert opportunities into orders.
• Review customer prints, specifications, and technical documentation to determine product fit.
• Educate customers on product options, features, benefits, availability, and delivery.
• Identify obstacles to closing sales and work with customers to find solutions.
• Accurately process orders and assist with shipping, tracking, and documentation requests.
• Collaborate with Product Specialists, Account Managers, Sales, and Operations to solve customer needs and support growth.
• Gather customer feedback to help improve existing products, develop new solutions, and strengthen internal resources.
• Support new product launches and other sales initiatives.

Skills

• Strong verbal and written communication
• Active listening and customer relationship building
• Consultative selling and effective follow-up
• Problem-solving and critical thinking
• Strong organization and attention to detail
• Ability to communicate technical information clearly
• Proficiency with Microsoft Office and ability to learn business software

Knowledge

Candidates should have, or be able to quickly develop, knowledge of:

• Industrial or technical sales practices
• Quotation and order processes
• Basic mechanical and manufacturing concepts
• Technical drawings and product specifications
• Customer relationship and opportunity management
• Conveyor rollers and material-handling applications

Ability to Implement

The successful candidate will be able to:

• Translate customer needs and technical requirements into appropriate product solutions.
• Turn quotations into orders through purposeful follow-up and problem-solving.
• Build customer confidence through responsiveness, accuracy, and follow-through.
• Manage multiple customer opportunities while maintaining attention to detail.
• Know when to involve internal technical resources to provide the best solution.
• Apply customer feedback to improve products, processes, and the overall customer experience.

Benefits

Full-time team members are eligible for:

• Competitive pay based on competency
• 100% employer-paid health insurance and HSA for employees
• Flexible paid time off and holidays
• 401(k) with employer matching
• Discretionary bonuses

Join Our Team

We are excited to welcome new talent to our team! If you are passionate about what you do and are looking for a dynamic and supportive work environment, we encourage you to apply. Join us and be a part of a company that values innovation, collaboration, and professional growth. We look forward to seeing how we can succeed together.