Technical Sales Representative (Horticulture)

Zerella Fresh is one of Australia’s largest grower and packers of Carrots, Onions and Potatoes supplying Australia’s leading supermarket chains plus independents and exports.

We are currently seeking experienced and motivated Technical Sales Representative (Potatoes, Carrots and Onions) to join our team on a full-time permanent basis, supporting operations at our Pooraka site in South Australia.

As a valuable member of our team, this position will play a vital role in the success of our operations. If you are reliable, energetic and have a passion for horticulture and sales we would love to hear from you.

The ideal candidate will be self-motivated, able to work both independently and as part of a team. Reporting directly to the Sales Manager you will be working in a busy market environment.

An attractive remuneration package between $70,000 - $90,000 is available to the right candidates.

Duties include but not limited to:

• Promote and sell the company's fresh produce range, including carrots, potatoes and onions, to wholesale, retail, foodservice and export customers, building strong technical knowledge of product specifications, quality standards and seasonal supply.
• Identify, develop, and secure new business opportunities while growing and retaining existing customer accounts, to maximise sales volume, revenue, and profitability across the carrot, potato, and onion categories.
• Develop and manage a portfolio of customer accounts across wholesale markets, retail chains, foodservice, and export channels for carrots, potatoes, and onions.
• Achieve agreed sales volume, revenue, and margin targets for the assigned produce categories and customer portfolio.
• Provide technical advice to customers on product specifications, grade, packaging formats, shelf life, and handling requirements for carrots, potatoes, and onions.
• Prepare and negotiate quotes, pricing, and supply agreements in line with market conditions, seasonal availability, and company margin requirements,
• Liaise closely with the packing facility, harvest, and logistics teams to align sales commitments with available crop volumes and packing schedules.
• Monitor market trends, competitor activity, and pricing movements for carrots, potatoes, and onions to identify opportunities and inform sales strategy.
• May be required to travel to customer sites, markets, and industry events to represent the business and support the sales function.
• Develop strong working relationships with growers, packers, and internal operational teams, providing customer feedback to support production and quality planning.
• Coordinate order processing, delivery scheduling, and resolution of customer queries relating to orders, quality, or logistics.
• Contribute to the successful delivery of sales and marketing initiatives, taking responsibility as directed by the Sales Manager.
• Represent the business professionally and maintain the company's reputation for quality and reliability in all customer and industry interactions.
• Prepare accurate sales forecasts, reports, and customer account updates for management as required.
• Maintain accurate customer and pricing records within the company's CRM and sales systems.
• Coordinate closely with the finance team on customer credit terms, invoicing accuracy, and timely payment collection.
• All other requirements as directed to achieve business objectives.

Requirements:

• Diploma or degree in Business, Sales, Marketing, Agribusiness, or a related field, plus at least 1 year of relevant experience OR at least 3 years of relevant sales experience.
• Demonstrated experience in a technical sales or account management role, ideally within fresh produce, agriculture, or FMCG.
• Sound knowledge of fresh produce categories, grading standards, and seasonal supply patterns (desirable).
• Confidence negotiating pricing, contracts, and supply terms with customers.
• Commercially minded with strong relationship-building and problem-solving skills.
• Unrestricted Class C Drivers Licence, with a willingness to travel regularly.
• Proficient in Microsoft Office and CRM or sales management systems.
• Cultural adaptability and a willingness to work with a diverse range of stakeholders.
• A willingness to be hands on and participate in a broad range of duties, a strong work ethic is essential.
• Respect for others and pride in team’s performance.
• Commitment to ongoing learning.
• Commitment to delivering team goals and the drive to be successful.

This position will require weekend and night work in line with production demands.

Please visit www.zerellafresh.com.au for more information about the company.

To apply for this position please send an email to [email protected] including the title of the position and location you are applying for in the email subject line. Please include a cover letter and up to date resume in your application.

Pay: $70,000.00 – $100,000.00 per year

Work Location: In person