Technical Sales Representative / Sales Engineer

About this Role

We are seeking a Technical Sales Representative / Sales Engineer to drive sales growth and develop industrial customers across New South Wales. This is a hands-on field sales role focused on technical solution selling, customer development, product demonstrations, and territory growth.

This opportunity is well suited to an early-career Sales Engineer / Technical Sales professional who combines an engineering mindset with strong commercial and customer-facing skills.

We are particularly interested in candidates who are ambitious, technically curious, customer-focused, and eager to build a long-term career in industrial sales.

Key Responsibilities

• Develop new customers, distributors, and business opportunities across NSW.
• Manage the full sales cycle from lead generation through quotation and order.
• Conduct customer visits, technical assessments, product demonstrations, and presentations.
• Understand customer processes and identify opportunities for productivity, quality, and efficiency improvements.
• Provide technical solutions based on customer requirements rather than simply selling products.
• Manage and grow an assigned sales territory and achieve sales/order intake targets.
• Build strong relationships with customers, decision-makers, and channel partners.
• Support distributors through joint customer visits, technical training, and application support.
• Maintain accurate CRM records, sales pipelines, account plans, and forecasts.
• Monitor market trends, competitor activity, and new project opportunities.

Requirements

• Must have valid working right in Australia
• 3+ years of experience in technical, industrial, or B2B sales.
• Candidates at junior level are welcome, provided they have relevant industrial sales experience.
• Engineering background is required, preferably Mechanical, Industrial, Automation, or a related discipline.
• Experience selling technical products, solutions, equipment, or industrial technologies.
• Understanding of industrial processes, applications, and customer requirements.
• Experience managing a sales territory and working toward commercial targets.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Self-motivated, proactive, disciplined, and comfortable working independently.
• Target customer exposure to government and defence-related sectors is highly relevant.
• Advanced diploma or higher degree in marketing, sales, engineering or any technical or industrial

Preferred

• Bachelor’s degree in Engineering or equivalent technical qualification.
• Experience working with distributors or channel partners and assembly tooling is a big plus
• Exposure to manufacturing, automation, mining, energy, industrial assembly, or related industries.
• Experience with technical demonstrations, customer training, or seminars.
• Exposure to smart tools, automation, digital manufacturing, or connected industrial solutions.

What We Offer

• Competitive salary of up to AUD 110,000 per annum, depending on experience.
• Performance-based commission.
• Superannuation.
• Company laptop and mobile phone.
• Comprehensive onboarding, product, and application training.
• Career development opportunities.
• Long-term career growth with a global industrial technology leader.