Technical Sales Specialist - Diagnostic Tools

Turn Your Diagnostic Experience Into a Technical Sales Career

Do you have experience with automotive or heavy-duty diagnostic tools and enjoy helping customers solve technical problems?

TEXA USA is looking for a Technical Sales Specialist who can combine diagnostic knowledge with strong communication, customer service, and sales skills.

In this role, you'll demonstrate professional diagnostic equipment and software, build relationships with distributors and customers, and help repair professionals identify the right diagnostic solutions for their businesses.

If you have experience with diagnostic scan tools, diagnostic software, vehicle troubleshooting, technical equipment, or automotive/heavy-duty repair, we'd like to hear from you.

You don't necessarily need to come from a traditional sales background. Candidates with strong technical and diagnostic experience who enjoy working with people and are interested in developing their sales skills are encouraged to apply.

What You'll Do

• Develop new business opportunities within assigned distribution channels.
• Build strong relationships with distributors, repair shops, dealerships, fleets, and other industry customers.
• Conduct hands-on demonstrations of TEXA diagnostic tools and software.
• Learn about customers' diagnostic challenges and recommend appropriate solutions.
• Explain diagnostic capabilities, applications, software features, coverage, and product benefits.
• Work with distributors to identify and develop new customer opportunities.
• Support distributors and customers during product demonstrations and evaluations.
• Follow up on leads generated through distributors, marketing activities, trade shows, referrals, product demonstrations, and other sources.
• Help customers determine which diagnostic solutions best meet their needs.
• Work closely with TEXA sales, technical support, training, and marketing teams.
• Maintain customer, distributor, lead, and sales activities within the CRM system.
• Attend trade shows, distributor events, industry events, demonstrations, and customer meetings.
• Stay current on diagnostic technology, industry developments, and competing products.
• Help develop and strengthen TEXA's distribution channels and customer relationships.
• Work toward established monthly, quarterly, and annual sales goals.

What We're Looking For

We're especially interested in candidates with hands-on diagnostic experience.

Our ideal candidate has:

• 2+ years of experience related to automotive, heavy-duty truck, construction, agricultural, marine, powersports, off-highway, or equipment diagnostics.
• Experience using or supporting diagnostic scan tools, diagnostic software, electronic testing equipment, or similar technical products.
• Understanding of vehicle/equipment troubleshooting and diagnostic processes.
• Strong communication and customer-service skills.
• Comfort demonstrating technical products to customers.
• Ability to explain technical information clearly and practically.
• Interest in sales, business development, and building long-term customer relationships.
• Ability to work independently and manage multiple customer and distributor relationships.
• Strong organizational and follow-up skills.
• Valid driver's license.
• Ability to travel regularly within the U.S. and Canada.

Technical sales experience is preferred, but candidates with strong hands-on diagnostic experience and excellent customer-facing skills are encouraged to apply.

You May Be a Great Fit If You Currently Work As A

• Automotive Technician
• Diagnostic Technician
• Heavy-Duty or Diesel Technician
• Diagnostic Specialist
• Technical Trainer
• Technical Support Specialist
• Automotive Tool or Equipment Sales Representative
• Shop Equipment Specialist
• Automotive Technical Sales Representative
• Heavy-Duty Technical Sales Representative
• Diagnostic Equipment Specialist

If you're technically strong, enjoy working with customers, and are interested in moving from the shop or technical environment into a sales and business development role, we encourage you to apply.

Key Skills

• Automotive diagnostic tools
• Heavy-duty diagnostics
• Scan tools
• Diagnostic software
• Vehicle troubleshooting
• Electronic vehicle systems
• Technical product demonstrations
• Technical sales
• Channel sales
• Distribution channel development
• Automotive repair
• Heavy-duty truck repair
• Equipment diagnostics
• Customer relationship management
• Business development
• Solution selling

Compensation & Benefits

• Annual base salary of $65,000–$70,000, depending on experience and qualifications
• Performance bonus included
• Health and life insurance benefits
• 401(k) retirement plan
• Company-paid business travel expenses

Work Environment & Travel

This position is based at TEXA USA Inc. in Edison, New Jersey, and requires travel to customer and dealer locations approximately 25% of the time. The role includes office-based activities, customer support, and hands-on product demonstrations and training in the field.

Why Join TEXA USA?

This is an opportunity to combine your technical diagnostic knowledge with sales, business development, and customer relationships. You'll work with professional diagnostic technology, collaborate with distributors and customers, and help repair professionals identify the diagnostic solutions that best fit their businesses.

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Travel reimbursement

Application Question(s):

• How many years of hands-on experience do you have diagnosing automotive, heavy duty, or other vehicles/equipment?
• Which diagnostic scan tools, diagnostic software, or electronic testing equipment have you personally used? Please list the brands or systems you are most familiar with.
• Briefly describe the types of vehicles or equipment you have diagnosed and the types of diagnostic problems you typically handled.
• Please briefly describe your experience explaining technical problems, products, or solutions to customers, technicians, shop owners, dealers, or other end users. Include an example, if possible.
• How comfortable are you demonstrating a diagnostic tool to a customer, answering technical questions, and explaining the product's capabilities?
• This position combines hands-on diagnostic knowledge with sales and business development. Why are you interested in transitioning into or continuing in a technical sales position?
• The base salary range for this position is $65,000 - $70,000 annually, depending on experience and qualifications, plus a performance bonus. Is this compensation range acceptable to you?

Education:

• Associate (Required)

Ability to Commute:

• Edison, NJ 08837 (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person