Technical Service Officer

Role & responsibilities

* To drive business growth by leveraging technical expertise, influencing key stakeholders, and ensuring superior customer engagement at construction sites, while supporting sales teams and strengthening brand positioning.

*Key Responsibilities:*

1. *Business Development & Sales Conversion*

Identify and visit active construction sites to generate business opportunities.

Demonstrate product features, benefits, and technical superiority to influence customer decisions.

Convert leads into sales through effective engagement and relationship building.

2. *Customer Support & Technical Services*

Provide pre-sales and post-sales support to Individual Home Builders (IHBs).

Resolve technical queries promptly and issue test certificates as required.

Ensure high levels of customer satisfaction through timely service delivery.

3. *Training & Capability Development*

Conduct on-site training sessions for masons, contractors, and end-users.

Build awareness on product application techniques and best practices.

4. *Market Intelligence & Opportunity Identification*

Gather insights on competitor products, pricing strategies, and market trends.

Share actionable intelligence with sales and technical teams.

Identify emerging business opportunities within the assigned geography.

5. *Influencer Engagement & Branding*

Organize and conduct meets for masons, engineers, contractors, and channel partners.

Promote value-added products and loyalty initiatives.

Strengthen brand equity through technical credibility and premium positioning.

6. *Cross-functional Coordination*

Collaborate closely with District Officers (DOs) and Territory Sales Managers (TSMs) for joint initiatives.

Ensure alignment of activities with overall sales strategy and business priorities.

7. *Execution & Compliance*

Execute on-ground activations, campaigns, and promotional initiatives as per plan.

Ensure strict adherence to organizational priorities, pricing policies, and compliance guidelines.

Key Skills & Competencies:

Strong technical understanding of construction materials

Effective communication and influencing skills

Customer-centric approach with problem-solving ability

Market awareness and analytical mindset

Ability to work in a field-driven, target-oriented environment