Technical Systems Analyst

About the job

A leading global digital services and consulting firm is seeking an experienced Salesforce Marketing Cloud (SFMC) Solution Architect to lead the design, implementation, and optimization of enterprise-scale digital marketing solutions.

This role is ideal for a seasoned marketing technology professional who can translate business objectives into scalable SFMC architectures, drive technical delivery, and provide strategic guidance across complex customer engagement and cross-channel marketing initiatives.

Key Responsibilities:

• Define end-to-end Salesforce Marketing Cloud solution architectures aligned with business and marketing objectives

• Assess current-state environments, identify architecture gaps, and develop scalable target-state solutions

• Lead technical design workshops and translate business requirements into well-architected SFMC solutions

• Oversee the implementation of SFMC platforms, including custom development, integrations, and data migration activities

• Provide technical governance and architectural oversight throughout the project lifecycle

• Design high-performance, reusable, and scalable solutions following SFMC best practices

• Drive platform innovation, performance optimization, and scalability initiatives

• Collaborate with stakeholders to deliver personalized, data-driven customer engagement strategies

• Ensure alignment with data governance, sharing, visibility, compliance, and security requirements

• Guide integration strategies across Salesforce and external systems using real-time and batch processing approaches

Requirements:

• 8+ years of experience in Digital Marketing, Marketing Technology, or Customer Engagement platforms

• Strong experience implementing and architecting Salesforce Marketing Cloud solutions in enterprise environments

• At least one Salesforce Marketing Cloud certification

• Hands-on experience across key SFMC modules, including:

Email Studio
Journey Builder
Automation Studio
Content Builder
Contact Builder
Mobile Studio
Web Studio
Personalization

• Strong understanding of cross-channel marketing concepts, including campaign orchestration, customer journeys, real-time interactions, and next-best-offer strategies

• Experience designing and implementing SFMC integrations using out-of-the-box connectors, REST APIs, SOAP APIs, and batch integrations

• Knowledge of data modeling, customer data management, and platform architecture within SFMC

• Understanding of email marketing best practices, deliverability, consent management, and regulatory compliance requirements

• Strong communication and stakeholder management skills with the ability to articulate the value of integrated marketing ecosystems

Suitable for solution architects who are passionate about designing scalable customer engagement platforms, leading complex SFMC implementations, and enabling organizations to deliver personalized, data-driven marketing experiences across multiple channels.