Technical(Field)Marketing Manager

Job Title: Technical (Field) Marketing Manager Location: Budapest, Hungary

About The Role We are looking for a proactive and technically skilled Technical Field Marketing Manager to join our team and support the successful positioning, promotion, and adoption of our crop protection portfolio. This role acts as a crucial link between Marketing, Commercial, and Field operations, ensuring that strategic campaigns and product launches are effectively implemented in the field and aligned with market needs.

Key Responsibilities

• Lead the portfolio technical positioning, acting as a bridge between the Marketing and Commercial teams.
• Participate in creating mid- to long-term marketing strategies, including campaign planning and implementation, to support product lifecycle management.
• Provide technical content and recommendations for communication materials, digital platforms, and grower engagement tools.
• Organize field trials for existing products and future product launches (NPI) to validate performance and value proposition and/or demonstrate our offer benefits externally (open field days).
• Visit key customers (including influencers, distributors, and priority growers) to support demand creation campaigns and strengthen relationships.
• Engage directly with farmers to increase the quality of interactions, generate demand, and support the Value Innovation Portfolio.
• Monitor closely farmer technology adoption and identify market shifts and evolving customer needs.
• Track competitor activities, including launches, their technical positioning.
• Actively participate in field events, indoor seminars, and technical meetings to share knowledge and promote solutions.
• Conduct training sessions for commercial teams and contribute to campaign kick-off meetings.

Requirements

• Bachelor’s or Master’s degree in Crop Protection or Agronomy related field.
• 3+ years of experience in technical field support, product development, agronomy, or marketing within the crop protection or agrochemical industry.
• Strong understanding of crop protection solutions, and farmer needs.
• Proven experience in implementing technical field activities, field trials, and market support initiatives.
• Excellent communication and presentation skills with the ability to engage farmers, distributors, and key stakeholders.
• Analytical mindset with strong problem-solving skills and the ability to translate field insights into actionable strategies.
• Strong project management skills and the ability to work effectively in cross-functional teams.
• Fluency in Hungarian and in English (written and spoken)
• Willingness to travel regularly within the region.

What We Offer

• A dynamic and impactful role at the intersection of marketing and field operations.
• Opportunities for professional growth and development in a fast-evolving industry.
• Competitive compensation and benefits package.