Techno-Functional BSA

• Role: Techno-Functional BSA
• Location:- Toronto (3 days office mandatory).

JD:-

Seeking a 5–7+ yrs Techno-Functional Business Systems Analyst (BSA) with strong experience in Digital Channels and Direct Sales Platforms . The ideal candidate will bridge business and technology teams, gathering requirements, analyzing processes, and supporting the delivery of digital sales and customer-facing solutions.

Ideal Candidate Profile - A highly skilled Techno-Functional BSA with hands-on experience in digital direct sales channels , capable of driving requirements and solution delivery for customer-facing digital insurance platforms while effectively collaborating with both business and technology teams.

Key Responsibilities

• Elicit, analyze, and document business and system requirements for digital sales initiatives.
• Work closely with business stakeholders, product owners, UX teams, and technology teams to deliver digital channel enhancements.
• Translate business requirements into functional specifications, user stories, process flows, and acceptance criteria.
• Support end-to-end solution design, testing, implementation, and post-production validation.
• Analyze customer journeys, digital sales funnels, and channel performance opportunities.
• Facilitate stakeholder workshops, requirements sessions, and solution reviews.
• Collaborate with Agile teams throughout the SDLC to ensure successful delivery.

Required Skills

• 5-7+ years of Business Systems Analysis experience.
• Strong techno-functional BSA background.
• Experience with Digital Channels , including web, mobile, online customer portals, and digital sales platforms.
• Direct experience supporting Digital Direct Sales Channels within insurance, banking, or financial services.
• Expertise in requirements gathering, process mapping, user stories, and UAT support.
• Strong stakeholder management and communication skills.
• Experience working in Agile/Scrum environments.

Preferred Qualifications

• Insurance domain experience, preferably Property & Casualty (P&C) or Personal Insurance.
• Experience with customer acquisition, quote-to-bind, policy purchase, or digital onboarding journeys.
• Knowledge of CRM, digital marketing integrations, and customer experience platforms.
• Familiarity with tools such as JIRA, Confluence, Visio, and Azure DevOps.