Territory Manager - Lethbridge

Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867. After more than 150 years, our rich history is as rich as the flavor of our beer. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.

Moosehead has an immediate requirement for a self-motivated, dynamic, and skilled salesperson to fill the following position: Territory Manager - Lethbridge. The Territory Manager position maximizes Moosehead Breweries Ltd.'s competitive advantage at point of sale for On-Premise (OP) and Retail Customers.

The Territory Manager is accountable for maintaining and managing the relationships with numerous licensee accounts as well as retail accounts and developing new business opportunities.

Responsibilities

• Deliver territory volume targets within allocated resources
• Maintain and grow volume for existing customers
• Calling on Territory on-premise and retail outlets in defined territory to maximize volume & value share
• Develops and implements a profitable and geographically comprehensive prospecting initiative, targeting high potential customers
• Champion education for both consumers and customers on brands, products and promotions
• Ownership of the territory sales plan: call planning, account planning, evaluation of promotions, competitive intelligence gathering, manage business within acceptable ROI (defined by company), contribute to team based objectives
• Build, maintain and cultivate strong relationships with key customers and stakeholders
• Merchandise accounts and stores to maximize visibility of brands
• Embrace a mentality of continuous improvement
• Implement, execute and ensure compliance to programs
• Compliance to established sales processes
• Responsible for all administrative duties including reporting (monthly sales, planning, expense, etc.), forecasting, territory planning
• Ability to analyze territory sales trends to gain key insight to make sound business decisions
• Acts responsibly at all times, concerning the consumption of any and all of Moosehead portfolio of products, and any and all forms of alcoholic beverages

Qualifications

• 1-3 years sales experience in the beverage alcohol, or consumer package goods
• An appreciation for beer is considered a strong asset
• Degree or diploma in business with a focus in sales or marketing or equivalent experience
• Strong analytical skills, including quantitative analysis
• Must be able to work flexible hours - evenings and weekends
• Excellent time-management and planning skills, with an ability to prioritize and work in a fast-paced environment
• Must be competent in the use of computer productivity software: Excel, Word, PowerPoint, Outlook
• Ability to lift 20 kilograms multiple times per day
• Own a reliable vehicle, with insurance & hold a valid driver's license (drivers abstract will be required)

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What we offer:

• Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
• Leadership Accelerator Program
• An annual Wellness Reimbursement program
• Maternity/Paternity Leave program
• Car & Mobile Allowance

Qualified applicants are invited to submit their cover letter and resume by October 22nd, 2026.

As a national, family-owned business, we are striving to build an equitable, diverse, and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however only selected candidates will be contacted.