Territory Sales Manager - Operations

Role & responsibilities

1.Sales

• Develop and execute Retail Outlet (RO)-wise sales strategy to ensure achievement of the annual sales target of the assigned territory, for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products.
• Monitor sales performance at every assigned RO to ensure alignment with plan.
• Provide actionable insights and recommendations for franchisees to improve sales outcomes.
• Establish strong relationships with existing customers at retail outlets to drive secondary sales.
• Identify prospective customers for retail outlets to drive sales growth.
• Identify new business opportunities and design tailored deals for high-volume customers.
• Conduct market research and competitor analysis to stay informed about industry trends and market conditions.

2. Franchisee Management

• Monitor and manage inventory levels at ROs to prevent stockouts and overstocking of products.
• Support ROs for timely receipt of ordered products, and coordinate with depot managers, transporters, when required.
• Facilitate infrastructure development and modernization activities at ROs, where required.
• Ensure timely communication and facilitate implementation of newly launched promotional schemes to beneficiary ROs.
• Lead efforts to revive inactive retail outlets by identifying the root cause for inactivity and taking action.

3. Quality and Safety Compliance

• Inspect retail outlets periodically to ensure adherence to quality, safety, and regulatory norms.
• Record key quality parameters of products at ROs during routine inspections and perform corrective action in case of non-compliance.
• Ensure the renewal and maintenance of statutory licenses from regulatory bodies.

4. Others

• Coordinate with equipment vendors to ensure timely installation for infrastructure maintenance and development at ROs.
• Procure and distribute uniforms as per the company branding norms, for staff at ROs.
• Conduct training sessions for staff at ROs on ensuring safety and providing excellent customer service.
• Address customer complaints and feedback promptly to maintain high levels of customer satisfaction.
• Prepare reports to track and evaluate sales, safety, and operational performance of ROs, to Zonal and Head Offices, on a periodic basis.