Territory Sales Representative

Territory Sales Representative Mid-Atlantic

Position Overview

The Territory Sales Representative (TSR) is responsible for prospecting, promoting, and expanding DIGI’s customer and dealer accounts within an assigned portion of the Mid-Atlantic region. This role focuses on driving sales of retail food equipment, including digital food industry scales, automated wrapping systems, ESL, and consumable film/labels.

The TSR will actively pursue new business opportunities, support existing dealer and customer relationships, and deliver revenue growth by executing DIGI’s sales strategies. Success in this role requires a motivated self-starter with strong communication, presentation, and problem-solving skills who thrives in a field-based sales environment. Territories - SC, GA, MS, AL, and TN.

***Candidates ideally resides in GA and SC***

________________________________________

Key Responsibilities

Sales & Market Development

• Prospect and generate new business through cold calling, lead generation, and territory penetration.

• Present, demo, and sell DIGI’s full portfolio of products and services to customers, prospects, and dealer/distributor partners.

• Develop ROI-based solutions tailored to customer needs through active engagement and consultative selling.

• Prepare accurate and timely quotations after identifying customer requirements.

• Build action plans and execute sales strategies to achieve and exceed monthly, quarterly, and annual revenue goals.

Customer & Dealer Engagement

• Travel within assigned territory (50%–75%) to meet with customers, dealers, and distributors.

• Maintain and strengthen existing dealer and customer relationships through regular visits, support, and joint sales activities.

• Collaborate with the Senior Sales Manager and sales team to overcome objections and drive deal closure.

• Coordinate equipment delivery and installation with Product Support and Service teams.

• Resolve customer concerns promptly, ensuring satisfaction and long-term loyalty.

Reporting & Brand Development

• Provide weekly sales reports and maintain updated records of territory activities and pipeline progress.

• Analyze addressable and adjacent target markets for trends, competitor activity, and growth potential.

• Share customer feedback with management, including product usage, needs, and competitor intelligence.

• Contribute to brand visibility through case studies, social media initiatives, and success stories.

• Manage company expense allowance responsibly to maximize sales effectiveness and efficiency.

Qualifications

• Valid Driver’s License with a safe driving record and reliable transportation.

• Bachelor’s degree in Business, Sales, or related field (preferred).

• 2–3 years of progressive sales experience, preferably selling through distribution or reseller networks, with a track record of sales growth.

• Strong communication, organizational, presentation, negotiation, and consultative selling skills.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

• Must reside in Georgia or Alabama.

Travel

• Territory travel required: 50% – 75%.