The Green Table Brand-ID

The Green Table Brand Creation – Brand Naming and Logo Development

Brand Identity for The Green Table® by Stepfive Stepfive developed the complete brand identity for The Green Table®, commissioned by food innovator Peter-Paul Biermans. The Green Table® products are 100% plant-based and uniquely shelf-stable for over a year without refrigeration. This positions the brand as a true innovation in the food industry. From Proposition to Corporate Identity Our task was to create a distinctive brand proposition, rooted in the unique strengths of the product line. This included the development of the brand name, visual identity, packaging design, and overall corporate branding a challenge we embraced with enthusiasm. Healthy and Sustainable by Design The Green Table® meals are packed with crunchy vegetables and legumes such as carrots, red bell pepper, broccoli, lentils, bamboo shoots, and sugar snaps. Exotic fruits like lychees and pineapple add a refreshing and flavorful twist. Rice and authentic Indian curry sauces round out a taste experience that’s both nourishing and satisfying. The meals are also clean label free from additives, gluten, soy, and dairy. Carefully crafted with minimal salt, sugar, or preservatives, the recipes are shelf-stable while staying as natural as possible. Now Available in Leading Supermarkets The Green Table® is available in major supermarkets a forward-thinking choice for today’s health-conscious and sustainability-driven consumers.

The Green Table brand activation

Brand Identity for The Green Table® by Stepfive Commissioned by food innovator Peter-Paul Biermans, Stepfive developed the brand identity for The Green Table®. These 100% plant-based meals are shelf-stable for over a year — without refrigeration — making them a true innovation in the food industry. From Proposition to Corporate Identity Our challenge was to develop a unique market proposition based on the product’s key differentiators. This included creating the brand name, visual identity, packaging design, and full corporate identity — a project we approached with great enthusiasm. Healthy and Sustainable The Green Table® meals are packed with crunchy vegetables and legumes such as carrots, red pepper, broccoli, lentils, bamboo shoots, and sugar snaps. Exotic fruits like lychees and pineapple add a fresh, flavorful twist, while rice and authentic Indian curry sauces create a rich and satisfying taste experience. The meals are clean label: free from E-numbers, gluten, soy, and dairy. Developed with care, they contain minimal additives, salt, sugar, or acids, while still offering exceptional shelf life and convenience. Now Available in Major Supermarkets The Green Table® is now available in major supermarkets — an innovative, plant-based option for the health-conscious consumer.

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