TikTok Content Creator

About NAYAD

NAYAD is a U.S. lifestyle brand creating modern drinkware, food storage, and everyday essentials that combine functionality, thoughtful design, and personality. Our products are designed to fit naturally into everyday routines while bringing a fresh and expressive approach to lifestyle essentials.

Learn more about us at www.nayad.com.

About the Opportunity

We are looking for a talented TikTok Content Creator to create original short-form video content for NAYAD.

We are open to working with an individual creator or a small creative/production team. What matters most to us is your creativity, quality of work, and strong understanding of content that resonates with U.S. TikTok audiences.

NAYAD will provide the product samples and key product information/features. From there, we are looking for you to take the creative lead — including concept development, content ideas, filming, talent coordination when needed, editing, and final video delivery.

We are specifically looking for creators who can find the right balance between polished Brand Content and authentic UGC / Selfie-Style content. The videos should feel native to TikTok: natural, engaging, relatable, current, and creative — while still maintaining a strong visual quality and brand presence.

What You'll Do

• Develop original TikTok concepts and creative ideas around NAYAD products
• Independently plan and execute short-form video shoots
• Film and edit vertical TikTok content
• Create a mix of lifestyle, UGC, selfie-style, POV, relatable, product-focused, and brand content
• Develop strong hooks, storytelling, and pacing for U.S. TikTok audiences
• Incorporate product features naturally into entertaining and engaging content
• Coordinate on-camera talent/models when needed
• Deliver finished, ready-to-use video content

What We're Looking For

• Strong experience creating TikTok and short-form social content
• Excellent understanding of U.S. TikTok trends, culture, audiences, hooks, pacing, and storytelling
• Strong creative concept development skills — not just filming and editing
• Ability to take a product and independently turn it into engaging content
• Experience with lifestyle, consumer products, UGC, or e-commerce brands is preferred
• Ability to create both natural, platform-native content and more polished brand content
• Strong filming and editing skills
• Access to on-camera talent/models is a plus

What NAYAD Offers

• Paid project-based collaboration
• NAYAD product samples provided for content creation
• Creative freedom to develop your own concepts and content approach
• A growing lifestyle brand with multiple product categories and ongoing new content opportunities
• Potential for a long-term creative partnership if we are a strong fit

We value creators who bring their own perspective and ideas. We are not looking for someone simply to execute a predetermined script — we want a creative partner who understands TikTok and can show us how they would bring NAYAD products to life for U.S. audiences.

To Apply

Please include:

• Portfolio
• 3–5 examples of your strongest TikTok / short-form videos (required)
• Whether you work independently or with a team
• Your location
• Your typical rate
• Current availability

Applicants must be legally authorized to work in the United States.

Base Pay: $28.00 - $32.00 per hour

Work Location: Hybrid remote in San Marino, CA 91108