TikTok LIVE Operations Executive

Key Responsibilities

• Monitor ongoing TikTok LIVE performance in real time
• Analyse key LIVE metrics
• Identify performance issues and understand the possible cause
• Make independent decisions during LIVE without waiting for constant approval
• Adjust advertising intensity based on LIVE performance
• Manage and control LIVE vouchers
• Give real-time instructions and feedback to LIVE Hosts
• Identify when to continue, change or stop a product / strategy
• Test different actions, monitor the result, and adjust again when necessary
• Review LIVE performance and identify areas for improvement
• Work closely with the LIVE team to improve overall GMV and performance

Who We Are Looking For

We are looking for someone who is:

• Analytical — able to connect different data points and understand what is happening
• Fast in decision-making — able to make decisions during a LIVE session
• Calm under pressure — able to think clearly even when performance is poor
• Independent — does not need to wait for instructions for every decision
• Problem-solving minded — focuses on finding solutions, not only reporting problems
• Data sensitive — notices changes and abnormalities quickly
• Confident in communication — comfortable giving direction to LIVE Hosts
• Curious and self-learning — willing to learn, test and improve continuously
• Responsible for results — takes ownership of LIVE performance

Requirements

• Experience in TikTok Shop, TikTok LIVE, E-commerce Operations, Performance Marketing or similar roles is an advantage
• Candidates without direct TikTok LIVE experience are welcome if they have strong analytical and decision-making skills
• Comfortable working with numbers and performance data
• Able to work in a fast-paced LIVE environment
• Able to communicate clearly with team members
• Must be willing to learn TikTok LIVE operations, advertising and promotion tools
• Strong sense of responsibility and ownership

Important

This role is suitable for someone who enjoys:

Analyse → Decide → Take Action → Observe Result → Adjust Again